Presidential Candidate Images

Edited by Kenneth L. Hacker - Contributions by David Albert; William L. Benoit; Mike Chanslor; Carolyn L. Funk; Kenneth Hacker; Teri Harrison; Susan Hellweg; William Husson; Lynda Kaid; Allan Louden; Kristen McCauliff; John P. McHale; Brian Spitzberg; Tim

This engaging look at presidential candidate images features a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more emphasis is placed on a candidate's persona and how it affects our voting decisions, Presidential Candidate Images provides a variety of frameworks and cases for analyzing candidate images in past, current, and future elections.

Chapter 1 Introduction: The Continued Importance of the Candidate Image Construct Chapter 2 1 Campaigns and Candidate Images in American Presidential Elections Chapter 3 2 Presidential Candidates' Personal Qualities: Computer Content Analysis Chapter 4 3 Candidate Images When Things Go Sour: Reaction to Scandal Chapter 5 4 The "Authentic Candidate": Extending Candidate Image Assessment Chapter 6 5 A Dual-Processing Perspective of Candidate Image Formation Chapter 7 6 The Effects of Advertising on Candidate Images Chapter 8 7 Presidential Debates and Candidate Image Formation: 1992, 1996, 2000 Chapter 9 8 Interpersonal Communication Styles of Political Candidates: Predicting Winning and Losing Candidates in Three U.S. Presidential Elections Chapter 10 9 Meta-Analysis of Presidential Candidate Images Chapter 11 10 Using Cognitive Measurement for Analysis of Candidate Images Chapter 12 11 Measuring Candidate Images with Semantic Differentials Chapter 13 Conclusion: Present and Future Directions for Candidate Image Research