Bücher online kaufen
Mass Moralizing
-0 %
Marketing and Moral Storytelling
HC gerader Rücken kaschiert
Print on Demand | Lieferzeit: Print on Demand - Lieferbar innerhalb von 3-5 Werktagen I
Artikel-Nr:
9780739188514
Veröffentl:
2015
Einband:
HC gerader Rücken kaschiert
Erscheinungsdatum:
01.03.2015
Seiten:
258
Autor:
Phil Hopkins
Gewicht:
576 g
Format:
235x157x20 mm
Sprache:
Englisch
Beschreibung:
Phil Hopkins is professor of philosophy at Southwestern University.
Mass Moralizing: Marketing and Moral Storytelling examines the narratives of today's brand marketing, which largely focuses on creating an emotional attachment to a brand rather than directly promoting a product's qualities or features. Phil Hopkins explores these narratives' influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to each other. He closely studies the relationship between three interrelated dynamics: the power of narrative in the construction of identity and world, the truth-telling pretenses of mass marketing, and the growth of moralizing as the primary moral discourse practice in contemporary consumer culture. Mass Moralizing scrutinizes the way marketing speaks to us in explicitly moralistic terms, significantly influencing how we think about ourselves and our moral possibilities.
Chapter One: The Stories We TellChapter Two: Truth-Telling NarrativesChapter Three: Spectacle: The Ontology of ImageChapter Four: Tribes: Hyperrealized and Mythical BelongingChapter Five: The Good LifeChapter Six: Morality for SaleChapter Seven: Morality as ConsumptionChapter Eight: Morality as Propaganda