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Management of Art Galleries

Management of Art Galleries
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Magnus Resch
Phaidon Press
Sofort lieferbar | Lieferzeit: Sofort lieferbar I

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Artikel-Nr:
9780714877754
Veröffentl:
2018
Erscheinungsdatum:
02.08.2018
Seiten:
152
Autor:
Magnus Resch
Gewicht:
359 g
Format:
200x144x21 mm
Sprache:
Englisch
Beschreibung:

Magnus Resch is an entrepreneur who lectures in cultural entrepreneurship at Europe's leading business school, the University of St Gallen, Switzerland. He studied economics at Harvard University and the London School of Economics. Resch's experience as a former gallery owner and as founder of the art-collector database, Larry's List, together with his doctoral studies focused on the art market, give this book persuasive power.

The latest edition of the bestselling guide to running a successful gallery, told from the expert perspective of art-world insiders

What makes an art gallery successful? How do galleries ensure their marketing is right? How should galleries best approach new markets and customers, while still serving their loyal clientele? Based on the results of an anonymous survey sent to more than 8,000 galleries in the US, UK, and Germany, Magnus Resch's insightful examination of the business of selling art, newly updated and revised, is a compelling read, with an approach that is both aspirational and practical.

The latest edition of the bestselling guide to running a successful gallery, told from the expert perspective of art-world insiders

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