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Damn Good Advice (For People with Talent!)
How To Unleash Your Creative Potential by America's Master Communicator, George Lois
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Artikel-Nr:
9780714863481
Veröffentl:
2012
Erscheinungsdatum:
13.03.2012
Seiten:
176
Autor:
George Lois
Gewicht:
239 g
Format:
182x123x22 mm
Sprache:
Englisch
Beschreibung:
George Lois is the original Mad Man, the legendary Mr Big Idea and an acclaimed cultural provocateur who has profoundly changed the marketing and cultural world with his unique and inspirational cultural reasoning. Born in New York City in 1931, Lois studied at Pratt Institute in Brooklyn before setting off for Madison Avenue in the early 1950s, eventually joining Doyle Dane Bernbach in 1958. He went on to form four seminal New York advertising agencies and was a pioneer of the landmark Creative Revolution in American Advertising in the 1960s. Famous for his iconic Esquire covers from the 1960s and 70s, Lois has written nine books, including Phaidon's $ellebrity in 2003, and won a plethora of awards. He lives in New York with his wife Rosie and continues to work as a marketing and creative entrepreneur.
DAMN GOOD ADVICE (for people with talent!) is an inspirational guide to creativity and success. Presenting iconic lessons from America's 'Master Communicator', George Lois, this book is a bible of breakthrough thinking. A no-holds-barred, in your face compendium of lessons for a life lived to the fullest written for anyone looking to make a creative difference.
Das unverzichtbare Handbuch zum kreativen Erfolg, geschrieben von George Lois, legendärer Mr Big Idea und der originale Mad Man