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Retention Point
The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription Boxes and all Membership and Subscription-Based Businesses
Besorgungstitel - wird vorgemerkt | Lieferzeit: Besorgungstitel - Lieferbar innerhalb von 10 Werktagen I
Artikel-Nr:
9780692094556
Veröffentl:
2018
Erscheinungsdatum:
04.05.2018
Seiten:
162
Autor:
Robert Skrob
Gewicht:
194 g
Format:
213x142x12 mm
Sprache:
Englisch
Beschreibung:
For more than two decades, Robert Skrob has helped hundreds of membership programs launch and then grow from start-ups to become some of the largest membership and subscription companies in the world. After beginning his career as the leading membership growth expert for nonprofits and political organizations, in 2004 Robert pioneered monthly continuity subscriptions with for-profit membership and subscription programs. Robert's profound understanding of what members ardently want from their membership relationships enables him to help you build connections with members that last for years. In a world where excessive churn rates are all too common and even accepted, Robert is able to transform subscription programs from what he calls "a series of one-night stands" into long-term relationships.
When you get your hands on this book you'll discover: - The five fallacies of membership retention that most subscription businesses implement that actually INCREASE member churn rates.- Five case studies of subscription business turnarounds (or successful launches) including a publisher, a subscription box, SAAS, an association and a charity/nonprofit.- The 10 Retention Point Accelerators that transform your new members from Quitters into Lifers. - How to achieve 90% to 98% annual renewal percentages, even if you believe this is completely impossible for your business.- The single biggest misunderstanding subscription companies believe that kills membership growth.