Projectify

Even the best laid strategic plans are not enough to keep on top of today’s dynamic and competitive marketplace. 

Today, the 20th century adage that a business is 'either growing or dying' is no longer good enough - you can't just do what you’ve always done and make it bigger, or do it more productively. Today, your business is “either evolving or declining' - businesses that can't stay ahead of the pace of change are destined for obscurity or extinction. 

The question today's CEO or leader must ask themselves is not ‘How do I keep up?’, but ‘How do I focus on the future so that I am leading from the front, driving change instead of responding to it?’ 

The answer is to Projectify. 

By using projects to create a bridge between the business and its people, business leaders can leverage the bandwidth and capability of their entire organisation so that strategy is a continuous process – where the business constantly adapts to the changing environment. 

In this book, leading project expert Jeff Schwisow shows business leaders and senior managers how to: 

· Engage and motivate their workforce by giving them meaningful work to be engaged in and a strategic contribution to be motivated by. 

· Free up the management team to focus on strategic direction and leadership rather than command and control of the troops. 

· Create action and activity that progressively and persistently turns strategic intent into operational reality. 

Projectify is a book about strategy – but strategy redefined. Strategy that is imbued with action. Strategy that is adaptive. Strategy that connects your organisation to its realisation. Strategy that has life! 

Projectify is a project book that isn't really about projects - at least not how to do projects. It is a book about how to use projects and a project mindset to create an organisation that evolves to meet the needs and wants of its market, a place where customers are eager to invest their hard-earned money, a business that competitors look to emulate or defend against and a workplace where the culture – not the payroll – attracts and retains the best talent.

CONTENTS

About the author xi

In gratitude xii

Introduction 1

PART 1 – STRATEGY

1) The case for change   11

2) An illusion of certainty   29 

3) A two-way bridge   53 

PART 2 – EXECUTION 

4) Empower your team   79

5) Follow the project framework   105

6) Share your purpose   143

Conclusion   171

Sources   181