The Practice

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com..

From the bestselling author of Linchpin, Tribes, and The Dip comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.

Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.

Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.

With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.

BIGGER PLATFORM THAN EVER: Seth's blog has more than a million daily readers and is widely quoted in the media. Seth also connects with his tribe through his eight online courses, marketing seminars, and a successful altMBA program with over 2,000 graduates. Seth has given over 1,000 speeches, speaking for more than three million people in total.AUTHORITY: The Practice is based on material workshopped in Seth's Akimbo programs, boasting over 20,000 alumni in 120+ countries. Speaking about the creative process is right in Seth's wheel house, and readers will come to this book to hear Seth's expert opinion.LOYAL FOLLOWERS: The Practice speaks directly to Seth Godin's followers - young, creative, and ambitious people who are constantly looking for inspiration from their creative guru. Seth knows his market and he knows what his loyal followers want to hear. The word "shipping" in the subtitle refers a concept well-understood by his tribe. "Shipping" describes the act of pushing through your self-doubts and finally finishing a piece of creative work. Like a secret message to his tribe, the subtitle will call to his followers and draw them in.