Fundraising for All

Linda Wise McNay is the founder, owner, and principal consultant with Our Fundraising Search in Atlanta. She has completed more than fifteen years of consulting and has served more than 175 clients. Linda's nonprofit background includes work with higher and secondary education, the arts, human services, and faith-based organizations. It has included work in capital campaigns, annual fund, planned giving, membership, development, and executive search. Before launching Our Fundraising Search, Linda served as the Chief Development Officer for the High Museum of Art, leading its efforts to raise $95 million to bring great art from the Louvre and China to the Atlanta community. She also managed an endowment campaign, initiated the institution's first full-time planned giving effort, and increased the museum's membership to a record fifty thousand. During her High Museum tenure, Linda served as national president of AMDA, the Art Museum Development Association. Linda served as Director of Advancement at Pace Academy, a K-12 private school in Atlanta. She led the school's largest and most successful capital fundraising campaign, with a goal of $15 million. The campaign reached its goal ahead of schedule and under budget; and achieved 95 percent parent participation, 100 percent board participation, and 100 percent faculty/staff participation. In higher education, Linda held positions including Vice President of the Georgia Foundation for Independent Colleges, Executive Director of the Emory Challenge Fund at Emory University, Director of Development at the Georgia Institute of Technology, and alumni and development roles at her alma mater, Transylvania University.She has been a member of the Association of Fundraising Professionals (AFP) for more than thirty years. Her volunteer work with AFP includes serving as a mentor in the Diversity Fellows Program, serving on the National Philanthropy Day Steering Committee, and serving as Past-Honoree Chair for many years.Linda wrote three books for nonprofit practitioners: Fundraising for Schools: 8 Keys to Success Every Head of School Should Know, Fundraising for Museums: 8 Keys to Success Every Museum Leader Should Know, and Fundraising for Churches: 12 Keys to Success Every Church Leader Should Know co-authored with Sarah B. Matthews, with whom she also co-created an online course based on the book.Linda is dedicated to raising the next generation of philanthropists, co-authoring a children's book, The Adventures of PhilAnThropy, with fellow passionate fundraisers Ailena Gibby Parramore and Del Martin. She is a regular speaker and presenter at workshops and conferences and author of numerous articles for publication. Her doctoral dissertation was entitled, "The Relative Cost-Effectiveness of Three Direct Mail Techniques on Non-Alumni Prospects."Linda earned her Doctorate in Philosophy of Higher Education from Georgia State University, a Master of Business Administration specializing in Personnel Administration from the University of Kentucky, and a Bachelor of Arts degree from Transylvania University in Lexington, Kentucky. Linda and her architect husband, Gary, have two adult sons. In her spare time, Linda likes traveling to new places with family and friends, reading, writing, walking, and playing board games.

Leading a nonprofit is challenging and rewarding work. Nonprofit board members, CEOs, Executive Directors and fundraising leaders - and those who aspire to those roles - are expected to engage donors to raise money effectively. Yet, most have received little or no training or support in advancement.In Fundraising for All, veteran fundraising consultants Linda Wise McNay, Ailena Gibby Parramore, and David M. Paule demystify fundraising.
This innovative book guides readers on: The importance of a strategic plan as the foundation for fundraising;
How nonprofit executives and boards should manage their time in every stage of their fundraising and stewardship efforts;
The essential role board leadership plays in fundraising;
The critical relationship between the chief executive and, if there is one, the chief development officer;
Detailed instructions on "how to ask;" and
How smart nonprofits cultivate donors for the future.


So frequently, the leadership of nonprofits come up through the programmatic or operational ranks and enter their jobs intimidated by the revenue-generating functions. The authors offer lessons and anecdotes drawn from their years both leading and consulting with nonprofits in similar situations. Many nonprofits do not have a chief development officer or experienced advancement staff. This book provides detailed explanations of which fundraising tasks are the most important and which should be undertaken first by an organization. Annual giving, major giving, capital campaigns, and endowments are all explained in ten easy-to-read chapters.
The real beauty of Fundraising for All is that it seeks to help nonprofits of any type or size with simple, no-nonsense explanations and easy-to-follow instructions that anyone can follow.