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Making the Connections
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Using Internal Communication to Turn Strategy into Action
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Artikel-Nr:
9780566087806
Veröffentl:
2008
Erscheinungsdatum:
10.06.2008
Seiten:
384
Autor:
Bill Quirke
Gewicht:
834 g
Format:
244x172x25 mm
Sprache:
Deutsch
Beschreibung:
Bill Quirke is one of the leading authorities on internal communication and the management of change. He is Managing Director of Synopsis, an internal communication consultancy that helps organizations to achieve their business strategy through communicating with their people. He is a regular speaker internationally, and is the author of numerous works on internal communication, including Communicating Corporate Change.
Bill Quirke demonstrates practically how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, and innovation, and to manage change more effectively. He describes the why, the what and the how of internal communication - why business needs better communication to achieve its objectives, what internal communication needs to deliver to add value, and how organizations need to manage their communication for best results.
Part 1: Turning Communication to Advantage: Getting more value from internal communication 1. Turning strategy into action 2. Going global and restructuring Part 2: Leading Change: Leading engagement 3. Making change happen 4. Engaging employees face to face 5. Communicating initiatives and projects Part 3: Pulling It Together: Planning and managing communication 6. Repositioning the role of the internal communication function 7. Measuring impact