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Television and Its Viewers
Cultivation Theory and Research
Paperback
Print on Demand | Lieferzeit: Print on Demand - Lieferbar innerhalb von 3-5 Werktagen I
Artikel-Nr:
9780521587556
Veröffentl:
2010
Einband:
Paperback
Erscheinungsdatum:
01.04.2010
Seiten:
284
Autor:
Jim Shanahan
Gewicht:
465 g
Format:
229x152x17 mm
Sprache:
Englisch
Beschreibung:
This book investigates the relationship between exposure to television and beliefs about the world.
Foreword; 1. Origins; 2. Methods of cultivation: assumptions and rationale; 3. Methods of cultivation and early empirical work; 4. Criticisms; 5. Advancements in cultivation research; 6. The bigger picture; 7. Mediation, mainstreaming; 8. How does cultivation 'work', anyway?; 9. Cultivation and the new media; 10. Test pattern; Methodological appendix; References; Index.