Printing and Book Culture in Late Imperial China

Despite the importance of books and the written word in Chinese society, the history of the book in China is a topic that has been little explored. This pioneering volume of essays, written by historians, art historians, and literary scholars, introduces the major issues in the social and cultural history of the book in late imperial China. Informed by many insights from the rich literature on the history of the Western book, these essays investigate the relationship between the manuscript and print culture; the emergence of urban and rural publishing centers; the expanding audience for books; the development of niche markets and specialized publishing of fiction, drama, non-Han texts, and genealogies; and more.

Despite the importance of books and the written word in Chinese society, the history of the book in China is a topic that has been little explored. This pioneering volume of essays, written by historians, art historians, and literary scholars, introduces the major issues in the social and cultural history of the book in late imperial China. Informed by many insights from the rich literature on the history of the Western book, these essays investigate the relationship between the manuscript and print culture; the emergence of urban and rural publishing centers; the expanding audience for books; the development of niche markets and specialized publishing of fiction, drama, non-Han texts, and genealogies; and more.

List of Illustrations and Tables
Acknowledgments
Abbreviations

PART I: INTRODUCTION
1. On the History of the Book in China—Cynthia J. Brokaw
2. The Ascendance of the Imprint in China—Joseph McDermott

PART II: COMMERCIAL PUBLISHING AND THE EXPANDING MARKET FOR BOOKS
3. Of Three Mountains Street: The Commercial Publishers of Ming Nanjing—Lucille Chia
4. Constructing New Reading Publics in Late Ming China—Anne E. McLaren
5. Reading the Best-Sellers of the Nineteenth Century: Commercial Publications from Sibao—Cynthia J. Brokaw

PART III: PUBLISHING FOR SPECIALIZED AUDIENCES
6. Niche Marketing for Late Imperial Chinese Fiction—Robert E. Hegel
7. Printing as Performance: Literati Playwright-Publishers of the Late Ming—Katherine Carlitz
8. Qing Publishing in Non-Han Languages—Evelyn S. Rawski
9. "Preserving the Bonds of Kin": Genealogy Masters and Genealogy Production in the Jiangsu-Zhejiang Area in the Qing and Republican Periods—Xu Xiaoman

PART IV: THE BOOK AS A VISUAL MEDIUM
10. Visual Hermeneutics and the Act of Turning the Leaf: A Genealogy of Liu Yuan’sLingyan ge—Anne Burkus-Chasson
11. Didactic Illustrations in Printed Books: Choice and Consequence—Julia K. Murray

Glossary
Works Cited
Contributors