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Autor: Nancy Vonk
ISBN-13: 9780471743088
Einband: E-Book
Seiten: 240
Sprache: Englisch
eBook Typ: PDF
eBook Format: E-Book
Kopierschutz: Adobe DRM [Hard-DRM]
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Pick Me

Breaking Into Advertising and Staying There
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Advertising is a fantastic industry, but actually getting a job (oreven your foot in the door) can seem next to impossible. Whetheryou're a student or a young professional loaded with questions,this one-of-a-kind guide shows you how to land a job and how tothrive once you're in and the pressure is on.
Authors Nancy Vonk and Janet Kestin are seasoned creativedirectors and longtime creative partners. In Pick Me, theseindustry leaders answer your toughest ad career questions,like:
* Is advertising right for me?
* How do I build a killer portfolio?
* How do I get an interview with the elusive creativedirector?
* Should I accept an unpaid internship?
* How do I find the right partner?
* How do I beat creative block?
* How do I avoid burnout?

Plus, fourteen industry superstars share their insights andexplain how they broke into the business. You'll hear from BobBarrie, Rick Boyko, David Droga, Mark Fenske, Neil French, SallyHogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan,Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.

Forget the clichés this is advertising as it really is. Ifyou're hell-bent on making it, this informative guide will put youon track for a career in one of the most exciting businesses on theplanet.
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Foreword: Rick Boyko.

Preface.

Acknowledgments.

Introduction: The View from Down Here: Ignacio Oreamuno.

PART I: BREAKING INTO ADVERTISING.

1. Was I really Put on This Earth to Do Ads?

2. School Daze.

3. What's a Good Ad, Anyway?

4. Portfolio Preparation: Like Giving Birth, Only MorePainful.

5. Getting a Job in This Lifetime: It Can be Done.

6. Internships: Purgatory, Rip-Off, or Free Education?

7. What Place Is Right For Me?

PART II: YOU'RE THEÂ CHOSEN ONE. NOW WHAT?

8. Money-Not That You Care About that.

9. Fear and Self-Loathing: Snap Out of It.

10. Brainstorming Techniques (You're Going to Need Them).

11. Awards. Yes, They Matter. How the Judges Decide.

12. Boss Problems: Try Not to Kill Him. Or Sleep with Him.

13. Partner Problems: Do You Need Counseling, a Divorce, or aGun?

14. Copywriting.

15. Art Direction.

16. Account Executives: They're People, Too.

17. Identity Crisis.

18. Am I in the Wrong Place?

19. Ethics in Advertising: Not Necessarily an Oxymoron.

20. CD Life (Be careful what You Wish For).

21. Women: The Vanishing Act.

22. Age(ism): Is 39 the New 65?

23. Staying Sane in an Insane Business.

24. Miscellaneous: The Best Chapter of Any Book.

25. Strangest Questions: Maybe Even better thanMiscellaneous.

PART III: BUT WAIT, THERE'S MORE! THE GURUS SHARE YEARS OFCOLLECTIVE WISDOM, AND EMBARRASSING PHOTOS.

26. what I Know Now That I Wish I'd Known Then.

27. What I Look for in a Junior.

28. A Century Ago, We Were Juniors, Too.

Appendix: The Inspiration Grab Bag.

Index.

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Autor: Nancy Vonk
ISBN-13 :: 9780471743088
ISBN: 0471743089
Verlag: John Wiley & Sons
Seiten: 240
Sprache: Englisch
Auflage 1. Auflage
Sonstiges: Ebook