Guerrilla Marketing for Consultants

Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.

Trusted advice on successful consulting from the authors of thebestselling Guerrilla Marketing seriesConsulting is entering the era of the guerrilla client-buyers witha glut of information at their fingertips and doubts about thevalue consultants add. Guerrilla Marketing for Consultants is thefirst book to reveal how guerrilla marketing can transform today'schallenges into golden opportunities for winning profitable workfrom the new breed of consulting clients. Packed with informationthis step-by-step guide details the 12 marketing secrets everyconsultant should know, the anatomy of a marketing plan, Web sitessources of free publicity, direct-mail marketing, winningproposals, and more.Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Boardof Guerrilla Marketing International and the author or coauthor ofmore than 30 books, including the bestselling Guerrilla Marketingseries. Michael W. McLaughlin (Mill Valley, CA) has been a partnerwith Deloitte Consulting since 1994.

Acknowledgments.Introduction.PART I: MARKETING FOR CONSULTANTS THE GUERRILLA WAY.Chapter 1. Why Consultants Need Guerrilla Marketing.Chapter 2. What Is Guerrilla Marketing for Consultants?Chapter 3. Thirteen Guerrilla Marketing Secrets.Chapter 4. Anatomy of a Marketing Plan.Chapter 5. The Guerrilla's Marketing Road Map.PART II: GUERRILLA MARKETING AT WORK.Chapter 6. Beyond Web Sites: Create a Client-Centered WebPresence.Chapter 7. Boost Your Web Presence with a Zine.Chapter 8. Talking Heads: The Cost of Free Publicity.Chapter 9. When It Pays to Advertise.Chapter 10. Write This Way.Chapter 11. Five Steps to a Winning Speech.Chapter 12. Book Publishing: The Guerrilla's 800-PoundGorilla.Chapter 13. Survey Said! Make Surveys and Proprietary ResearchWork.Chapter 14. The Power of Giving Back.PART III: GUERRILLA SELLING FOR CONSULTANTS.Chapter 15. All Projects Are Not Created Equal.Chapter 16. "Send Me a Proposal": Create ProposalsThat Win.Chapter 17. The Price Is Right.Chapter 18. The Guerrilla's Competitive Edge.Chapter 19. After the Sale: Selling While Serving.PART IV: PULLING IT ALL TOGETHER.Chapter 20. Put Your Plan into Action.Notes.Resource Guide.About the Authors.Index.