Setting Global Standards

Learn how large corporations can make real improvements in their standard business practices without jeopardizing their competitiveness in the global marketplace. S. Prakash Sethi, a preeminent business scholar and researcher on the activities of multinational corporations and global business issues, outlines a number of highly effective approaches by which corporate leaders can improve their credibility and ensure the protection of the human and civil rights of their workers across the globe. Order your copy today!

Learn how large corporations can make real improvements intheir standard business practices without jeopardizing theircompetitiveness in the global marketplace. S. Prakash Sethi, apreeminent business scholar and researcher on the activities ofmultinational corporations and global business issues, outlines anumber of highly effective approaches by which corporate leaderscan improve their credibility and ensure the protection of thehuman and civil rights of their workers across the globe.Order your copy today!

Preface.PART ONE: THE ROLE OF MULTINATIONAL CORPORATIONS IN THE CONTEXTOF INCREASING GLOBALIZATION AND FREE TRADE.Chapter 1. The Blessings and Perils of Globalization: A Tale ofTwo Peoples.Chapter 2. Sweatshops and Human Rights Abuses: Evidence from theField.PART TWO: MULTINATIONAL CORPORATIONS' RESPONSES TO CHANGE.Chapter 3. Multinational Corporations' Responses to PublicCriticism: Failure of Communications Strategies.Chapter 4. Corporate Codes of Conduct: Parameters andAnalysis.Chapter 5. Proactive Corporate Responses: Voluntary Codes ofConduct.PART THREE. GROUP-BASED APPROACHES.Chapter 6. The Sullivan Principles in South Africa: A RegionwideApproach to Codes of Conduct.Chapter 7. The United Nations Global Compact: CorporateLeadership in the World Economy.Chapter 8. The Fair Labor Association: Problems with anIndustry-Based Approach to Codes of Conduct.PART FOUR: CASE STUDIES.Chapter 9. Nike, Inc.: Missed Opportunities to Effective CodeCompliance.Chapter 10. The Walt Disney Company: A Progressive Approach toMonitoring Compliance.PART FIVE: NEW APPROACHES TO VIABLE CODES OF CONDUCT.Chapter 11. Guidelines for Creating Multinational Codes ofBusiness Conduct.Chapter 12. Independent Monitoring Systems: Transparency in CodeImplementation, Compliance, and Verification.Chapter 13. Mattel, Inc.: Global ManufacturingPrinciples--A Model Approach to Code Implementation andIndependent Monitoring.PART SIX: LESSONS LEARNED AND UNLEARNED--GUIDELINES FOR THEFUTURE.Chapter 14. Corporate Social Accountability and InternationalCodes of Conduct: An Assessment.Bibliography.Index.