The Book of Entrepreneurs’ Wisdom

PETER KRASS is a freelance writer and editor living in New Hampshire. He has contributed extensively to Investor's Business Daily. His other books include The Book of Business Wisdom: Classic Writings by the Legends of Commerce and Industry, The Book of Leadership Wisdom: Classic Writings by Legendary Business Leaders, and The Book of Investing Wisdom: Classic Writings by Great Stock-Pickers and Legends of Wall Street, all published by Wiley.

Dies ist der vierte Band in der populären Wisdom-Reihe. Die Vorgängerbände behandelten die Themen Business-, Leadership- und Investment Wisdom. Dieser neue Band zum Thema Entrepreneurs' Wisdom ist eine Sammlung von 50 Reden, Essays, Anekdoten und anderen Schriften über das Unternehmertum, die von legendären Meistern ihres Fachs stammen. Persönlichkeiten wie Richard Branson, Barry Diller und Michael Dell geben hier in eigenen Worten Ratschläge, Inspiration und Erfahrung weiter. Die Beiträge sind nach Themen gegliedert, so daß der Leser leicht Information zu bestimmten Themen finden kann, wobei es zu jedem Thema eine Einführung mit wichtigen Hintergrundinformationen über den Autor gibt. Diskutiert werden u.a.: die Grundvoraussetzungen für einen Unternehmer, die Anlaufphase, strategische Planung, Image und Warenzeichen, Verkauf, Ratschläge von Erfindern, die ihr eigenes Unternehmen gegründet haben, Risikokapital und Börsengang, Management eines expandierenden Unternehmens.

This book is an anthology of fifty essays and speeches by legendary entrepreneurs. Barry Diller, Richard Branson, and Michael Dell are among the successful entrepreneurs who share their best advice and strategies between the pages of this book. Filled with insights on a wide variety of entrepreneurial issues, the book discusses such topics as how to set and meet personal goals, how to create the right image for your company, problem solving, generating ideas, going public, and management. Editor Peter Krass introduces each selection and provides interesting and relevant background information on each entrepreneur. He also highlights significant quotes and especially helpful information.

THE START-UP.
 
Michael Bloomberg: I Love Mondays.
 
Harvey S. Firestone: Starting the Company.
 
Andy Kessler: Go Ahead-Jump!
 
Kim Polese: A Tech Dream Comes True.
 
Norm Brodsky: The Three Criteria for a Successful New Business.
 
Doris Drucker: Mrs. Drucker Starts a Business.
 
THE MAVERICK ELEMENT AND OTHER QUALITIES.
 
Warren Avis: Are You a Gunslinger?
 
Barry Diller: The Discomfort Zone.
 
Wally Amos: The Power in Commitment.
 
Andrew Carnegie: The Crucial Question.
 
Lillian Vernon: The Successful Entrepreneur's Toolkit.
 
Mark H. McCormack: For Entrepreneurs Only.
 
VENTURE CAPITAL, LBOS, AND GOING PUBLIC.
 
Tom Monaghan: Bankers Are the Keepers of the Keys.
 
Conrad Hilton: A Million-Dollar Mountain and a Red Hat.
 
Irene Smith: Money: The Truth about Financing a Growing Small Business.
 
Arthur Rock: Strategy versus Tactics from a Venture Capitalist.
 
Henry R. Kravis: LBOs Can Help Restore America's Competitive Edge.
 
An Wang: Going Public.
 
RISK AND STRATEGY.
 
Richard Branson: Risk Taking.
 
Scott McNealy: A Winning Business Model for the 1990s.
 
Simon Ramo: The Technique of Anticipation.
 
Dave Thomas: The Secrets of Sniffing Around.
 
J. C. Penney: Why a Buyer's Market Hasn't Changed Our Plans.
 
Victor Kiam: Remington's Marketing and Manufacturing Strategies.
 
Franklin A. Seiberling: Buying or Selling - Which Counts Most?
 
Steve Case: Ten Commandments for Building the Medium.
 
INVENTORS TURNED ENTREPRENEURS.
 
Henry Ford: How I Made a Success of My Business.
 
Steven P. Jobs: When We Invented the Personal Computer...
 
George Eastman: Make the Camera as Convenient as the Pencil.
 
Edwin H. Land: In the Creator's Mind.
 
Nolan Bushnell: To Win the Business Game, Do What You Know.
 
Benjamin Franklin: Advice to a Young Tradesman.
 
Clarence Birdseye: If I Were Twenty-One.
 
BRANDING, IMAGE, AND SELLING.
 
Howard M. Schultz: The Best Way to Build a Brand.
 
Colonel Harland Sanders: The Making of a Colonel.
 
Akio Morita: Moving Up in Marketing by Getting Down to Basics.
 
Marquis M. Converse: My Test of Good Management.
 
John H. Johnson: Breaking Through the Ad Barrier.
 
Michael S. Dell: Service Sells.
 
Al Neuharth: Showmanship and Salesmanship.
 
P. T. Barnum: The American Museum.
 
ENTREPRENEURIAL MANAGEMENT.
 
Alfred C. Fuller: The Need for Controls.
 
Debbi Fields: My Style.
 
H. Ross Perot: Change Is Fun.
 
Philip Knight: Global Manufacturing: The Nike Story Is Just Good Business.
 
Anita Roddick: Four-Letter Words!
 
Anita F. Brattina: The Diary of a Small Business Owner.
 
Thomas J. Watson: To Make a Business Grow - Begin Growing Men.
 
PERSONAL STORIES.
 
Herman W. Lay: Your Own Business.
 
Ben Cohen and Jerry Greenfield: Bagels, Ice Cream, or...Pizza?
 
Joseph C. Wilson: The Product Nobody Wanted.
 
Kenneth H. Olsen: Digital Equipment Corporation: The First Twenty-Five Years.
 
Samuel Goldwyn: You Can Always Do Better.
 
Acknowledgments.
 
Notes.
 
Credits and Sources.
 
Chronology.
 
Author Index.
 
Companies Founded, Cofounded, Or Managed by Authors.
 
Index.

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