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Blood and Whiskey
The Life and Times of Jack Daniel
Besorgungstitel - wird vorgemerkt | Lieferzeit: Besorgungstitel - Lieferbar innerhalb von 10 Werktagen I
Artikel-Nr:
9780471273929
Veröffentl:
2004
Erscheinungsdatum:
29.04.2004
Seiten:
275
Autor:
Peter Krass
Gewicht:
601 g
Format:
240x161x20 mm
Sprache:
Englisch
Beschreibung:
PETER KRASS is the author of Carnegie (Wiley), cited by Barron's as the "definitive" biography and selected by Library Journal as one of the best biography/business books of 2002. His other books include The Book of Business Wisdom, The Book of Leadership Wisdom, and The Book of Investing Wisdom, all available from Wiley.
The first-ever biography of the man who created America's most famous whiskey
Born in Lynchburg, Tennessee, in 1850, Jack Daniel became a legendary moonshiner at age 15 before launching a legitimate distillery ten years later. By the time he died in 1911, he was an American legend-and his Old No. 7 Tennessee sipping whiskey was an international sensation, the winner of gold medals at the St. Louis World's Fair and the Liege International Exposition in Belgium. Blood and Whiskey captures Daniel's indomitable rise in the rough-edged world of the nineteenth-century whiskey trade-and shows how his commitment to quality (his whiskey was always charcoal-filtered) and his flair for marketing and packaging (he launched his distinctive square bottle in 189-5) helped create one of America's most venerable and recognizable brands.
Peter Krass (Hanover, NH) is the author of Carnegie (0-471-46883-5), cited by Barron's as the "definitive" biography and selected by Library Journal as one of the best biography/business books of 2002.
Born in Lynchburg, Tennessee, in 1850, Jack Daniel became a legendary moonshiner at age 15 before launching a legitimate distillery ten years later. By the time he died in 1911, he was an American legend-and his Old No. 7 Tennessee sipping whiskey was an international sensation, the winner of gold medals at the St. Louis World's Fair and the Liege International Exposition in Belgium. Blood and Whiskey captures Daniel's indomitable rise in the rough-edged world of the nineteenth-century whiskey trade-and shows how his commitment to quality (his whiskey was always charcoal-filtered) and his flair for marketing and packaging (he launched his distinctive square bottle in 189-5) helped create one of America's most venerable and recognizable brands.
Peter Krass (Hanover, NH) is the author of Carnegie (0-471-46883-5), cited by Barron's as the "definitive" biography and selected by Library Journal as one of the best biography/business books of 2002.
Acknowledgments.
Introduction.
1. The Cursed Child.
2. Everything Gone but the Dirt.
3. Legend of the Boy Distiller.
4. The Nomad.
5. Reunion and Challenge.
6. A Rebellion against the Government.
7. Identity Crisis.
8. Seizing the Legendary Hollow.
9. Taking On Nashville.
10. Big Man, Lonely Man.
11. Brand Magic.
12. Enemies.
13. Reborn.
14. The Final Battle.
Epilogue Lem's Trials.
Afterword The Making of a Legend.
Notes.
Bibliography.
Index.
Introduction.
1. The Cursed Child.
2. Everything Gone but the Dirt.
3. Legend of the Boy Distiller.
4. The Nomad.
5. Reunion and Challenge.
6. A Rebellion against the Government.
7. Identity Crisis.
8. Seizing the Legendary Hollow.
9. Taking On Nashville.
10. Big Man, Lonely Man.
11. Brand Magic.
12. Enemies.
13. Reborn.
14. The Final Battle.
Epilogue Lem's Trials.
Afterword The Making of a Legend.
Notes.
Bibliography.
Index.
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