Rebuilding the Corporate Genome

Praise for Rebuilding the Corporate Genome "e;Whether you talk about capability-driven organizations, modular approaches, or networked economies, the implications of very low costs for transactions, information exchanges, and communications are clear: Business boundaries are dissolving and re-forming. Aurik, Jonk, and Willen show how innovators are creatively exploiting this trend to their decided advantage."e; Gerard Hoetmer, Senior Vice President, Unilever Bestfoods "e;If you set your strategy at lower levels of the business, you can more effectively compete and grow-and fend off unexpected rivals. Rebuilding the Corporate Genome shows that once you look through capability lenses, new horizons and new possibilities suddenly come into focus."e; Jan Oosterveld, Member, Group Management Committee, Royal Philips Electronics "e;This book is a compelling and prescient look at the future of the modern corporation. While the 'corporate genome project' may be a work in progress, the authors take important steps towards the goal of understanding how corporations really work, and how capability-based corporations will emerge as the organizations of tomorrow. Read this book carefully, because this is as close as you will get to a key for unlocking innovation and value in your industry."e; Mohanbir Sawhney, McCormick Tribune Professor of Technology and Director, Center for Research in Technology & Innovation, Northwestern University, Kellogg School of Management "e;Rebuilding the Corporate Genome reveals the future before it arrives. The authors masterfully extrapolate from a set of current trends to paint a picture of how businesses and strategies will evolve. The book is a must-read for anyone charged with charting the direction of a business in these turbulent times."e; Toby E. Stuart, Fred G. Steingraber-A.T. Kearney Professor of Organizations and Strategy, University of Chicago, Graduate School of Business

Praise for Rebuilding the Corporate Genome"Whether you talk about capability-driven organizations, modularapproaches, or networked economies, the implications of very lowcosts for transactions, information exchanges, and communicationsare clear: Business boundaries are dissolving and re-forming.Aurik, Jonk, and Willen show how innovators are creativelyexploiting this trend to their decided advantage."Gerard Hoetmer, Senior Vice President, UnileverBestfoods"If you set your strategy at lower levels of the business, youcan more effectively compete and grow-and fend off unexpectedrivals. Rebuilding the Corporate Genome shows that once youlook through capability lenses, new horizons and new possibilitiessuddenly come into focus."Jan Oosterveld, Member, Group Management Committee, RoyalPhilips Electronics"This book is a compelling and prescient look at the future ofthe modern corporation. While the 'corporate genome project' may bea work in progress, the authors take important steps towards thegoal of understanding how corporations really work, and howcapability-based corporations will emerge as the organizations oftomorrow. Read this book carefully, because this is as close as youwill get to a key for unlocking innovation and value in yourindustry."Mohanbir Sawhney, McCormick Tribune Professor of Technologyand Director, Center for Research in Technology & InnovationNorthwestern University, Kellogg School of Management"Rebuilding the Corporate Genome reveals the futurebefore it arrives. The authors masterfully extrapolate from a setof current trends to paint a picture of how businesses andstrategies will evolve. The book is a must-read for anyone chargedwith charting the direction of a business in these turbulenttimes."Toby E. Stuart, Fred G. Steingraber-A.T. Kearney Professorof Organizations and Strategy, University of Chicago, GraduateSchool of Business

Figures.Foreword.Acknowledgments.Introduction.Executive Summary.SECTION I.The Corporation Breaks Down--Again.Value Chains--Unchained.SECTION II.Rebuilding the Corporate Genome.Strategy: Same Hammer, New Nail.SECTION III.Physical Capabilities: In Search of Scale.Transaction Capabilities: Information Aggregation.Knowledge Capabilities: The Art of the Matter.Capability Recombination: Creating a Killer Lineup.Industries Transformed.SECTION IV.The Next Organizational Dimension.So What?Getting Set to Go.Epilogue.Notes.Sources.Glossary.Index.