Net Profit

"e;This book has been written by an experienced entrepreneur who has built a highly successful online business. He understands the challenges first hand, and gives readers invaluable advice about the how they too can make it big in the digital world."e; Luke Johnson, Chairman Risk Capital partners and Financial Times columnist Online business can be a goldmine or a minefield. David Soskin, former CEO of Cheapflights and Chairman of mySupermarket.co.uk, has faced all the problems thrown up by building a business on the Internet, and solved them. Here, he shows you how to: Convert a brilliant idea into something that actually pays Get the funding you need to expand Build a great team of staff and advisers Keep the cash flowing Go global! Net Profit provides much needed inspiration and reassurance for would-be start ups and established businesses who want to do more online. "e;I wish this book had been written ten years ago when I first entered the e-commerce industry."e; Glenn Fogel, EVP - Corporate Development and International, Priceline.com "e;David Soskin combines the insightful mind of a top consultant, the hardened vision of a serial entrepreneur, and the practicality of a successful businessman. Read this book!"e; - Robin Buchanan, Adviser/Board member of multiple companies, previously the Dean and President of London Business School and also the UK Senior Partner of Bain & Company, the leading global consulting firm.

"This book has been written by an experienced entrepreneur who hasbuilt a highly successful online business. He understands thechallenges first hand, and gives readers invaluable advice aboutthe how they too can make it big in the digital world."Luke Johnson, Chairman Risk Capital partners andFinancial Times columnistOnline business can be a goldmine - or a minefield. DavidSoskin, former CEO of Cheapflights and Chairman ofmySupermarket.co.uk, has faced all the problems thrown up bybuilding a business on the Internet, and solved them. Here, heshows you how to:* Convert a brilliant idea into something that actually pays* Get the funding you need to expand* Build a great team of staff and advisers* Keep the cash flowing* Go global!Net Profit provides much needed inspiration andreassurance for would-be start ups and established businesses whowant to do more online."I wish this book had been written ten years ago when I firstentered the e-commerce industry."Glenn Fogel, EVP - Corporate Development andInternational, Priceline.com"David Soskin combines the insightful mind of a top consultantthe hardened vision of a serial entrepreneur, and the practicalityof a successful businessman. Read this book!" Robin Buchanan, Adviser/Board member of multiplecompanies, previously the Dean and President of London BusinessSchool and also the UK Senior Partner of Bain & Company, theleading global consulting firm.

Acknowledgements.Preface.About the author.Introduction.Chapter 1: The Digital Revolution - A Short History.Chapter 2: The Customers - Business Models.Chapter 3: The Product.Chapter 4: The Skills.Chapter 5: The Cash.Chapter 6: Marketing.Chapter 7: The Rest of the World.Chapter 8: The Future.Notes.Selected Bibliography.Index.