Built on Values

Most leaders know that a winning, engaged culture is the key to attracting top talent and customers. Yet, it remains elusive how exactly to create this ideal workplace one where everyone from the front lines to the board room knows the company s values and feels comfortable and empowered to act on them. Based on Ann Rhoades years of experience with JetBlue, Southwest, and other companies known for their trailblazing corporate cultures, Built on Values reveals exactly how leaders can create winning environments that allow their employees and their companies to thrive. Companies that create or improve values-based cultures can become higher performers, both in customer and employee satisfaction and financial return, as proven by Rhoades work with JetBlue, Southwest Airlines, Disney, Loma Linda University Hospitals, Doubletree Hotels, Juniper Networks, and P.F. Chang s China Bistros. Built on Values provides a clear blueprint for how to accomplish culture change, showing: How to exceed the expectations of employees and customers How to develop a Values Blueprint tailored to your organization s goals and put it into action Why it's essential to hire, fire, and reward people based on values alone, and How to establish a discipline for sustaining a values-centric culture Built on Values helps companies get on the pathway to greatness by showing the exact steps for either curing an ailing company culture or creating a new one from scratch.

Most leaders know that a winning, engaged culture is the key toattracting top talent--and customers. Yet, it remains elusivehow exactly to create this ideal workplace --one whereeveryone from the front lines to the board room knows thecompany's values and feels comfortable and empowered to acton them.Based on Ann Rhoades' years of experience with JetBlueSouthwest, and other companies known for their trailblazingcorporate cultures, Built on Values reveals exactlyhow leaders can create winning environments that allow theiremployees and their companies to thrive. Companies that create orimprove values-based cultures can become higher performers, both incustomer and employee satisfaction and financial return, as provenby Rhoades' work with JetBlue, Southwest Airlines, DisneyLoma Linda University Hospitals, Doubletree Hotels, JuniperNetworks, and P.F. Chang's China Bistros.Built on Values provides a clear blueprint for how toaccomplish culture change, showing:* How to exceed the expectations of employees and customers* How to develop a Values Blueprint tailored to yourorganization's goals and put it into action* Why it's essential to hire, fire, and reward people based onvalues alone, and* How to establish a discipline for sustaining avalues-centric cultureBuilt on Values helps companies get on the pathway togreatness by showing the exact steps for either curing an ailingcompany culture or creating a new one from scratch.

Foreword vby Steven R. CoveyIntroduction: Launching a Culture Change the Right Way ix1 Is a values-based culture worth the effort? 12 So how's that working for you?": uncover your company's true values 173 Craft your values blueprint: the foundation of everything 334 Fill your company with a players: a values-based way to hire 515 Let your employees impress you: implement a value-centered metrics system 716 Reward culture change: values as a competitive advantage 917 Astonish your employees: inspire culture change from the c-suite 1118 Reinforce your values culture: be excessive about communication 1299 Continuous discipline: create a plan for culture maintenance 151Leader's Toolbox 169Notes 205References 211Acknowledgments 215About the Authors 219Index 221