The Little Book That Still Beats the Market

In 2005, Joel Greenblatt published a book that is already considered one of the classics of finance literature. In The Little Book that Beats the Market a New York Times bestseller with 300,000 copies in print Greenblatt explained how investors can outperform the popular market averages by simply and systematically applying a formula that seeks out good businesses when they are available at bargain prices. Now, with a new Introduction and Afterword for 2010, The Little Book that Still Beats the Market updates and expands upon the research findings from the original book. Included are data and analysis covering the recent financial crisis and model performance through the end of 2009. In a straightforward and accessible style, the book explores the basic principles of successful stock market investing and then reveals the author s time-tested formula that makes buying above average companies at below average prices automatic. Though the formula has been extensively tested and is a breakthrough in the academic and professional world, Greenblatt explains it using 6th grade math, plain language and humor. He shows how to use his method to beat both the market and professional managers by a wide margin. You ll also learn why success eludes almost all individual and professional investors, and why the formula will continue to work even after everyone knows it. While the formula may be simple, understanding why the formula works is the true key to success for investors. The book will take readers on a step-by-step journey so that they can learn the principles of value investing in a way that will provide them with a long term strategy that they can understand and stick with through both good and bad periods for the stock market. As the Wall Street Journal stated about the original edition, Mr. Greenblatt says his goal was to provide advice that, while sophisticated, could be understood and followed by his five children, ages 6 to 15. They are in luck. His Little Book is one of the best, clearest guides to value investing out there.

In 2005, Joel Greenblatt published a book that is alreadyconsidered one of the classics of finance literature. In TheLittle Book that Beats the Market--a New York Timesbestseller with 300,000 copies in print--Greenblattexplained how investors can outperform the popular market averagesby simply and systematically applying a formula that seeks out goodbusinesses when they are available at bargain prices. Now, with anew Introduction and Afterword for 2010, The Little Book thatStill Beats the Market updates and expands upon the researchfindings from the original book. Included are data and analysiscovering the recent financial crisis and model performance throughthe end of 2009. In a straightforward and accessible style, thebook explores the basic principles of successful stock marketinvesting and then reveals the author's time-tested formulathat makes buying above average companies at below average pricesautomatic. Though the formula has been extensively tested and is abreakthrough in the academic and professional world, Greenblattexplains it using 6th grade math, plain language andhumor. He shows how to use his method to beat both the market andprofessional managers by a wide margin. You'll also learn whysuccess eludes almost all individual and professional investorsand why the formula will continue to work even after everyone"knows" it.While the formula may be simple, understanding why the formulaworks is the true key to success for investors. The book will takereaders on a step-by-step journey so that they can learn theprinciples of value investing in a way that will provide them witha long term strategy that they can understand and stick withthrough both good and bad periods for the stock market.As the Wall Street Journal stated about the originaledition, "Mr. Greenblatt...says his goal was to provideadvice that, while sophisticated, could be understood and followedby his five children, ages 6 to 15. They are in luck. His'Little Book' is one of the best, clearest guides tovalue investing out there."

Acknowledgments ixForeword by Andrew Tobias xiiiIntroduction to the 2010 Edition xviiIntroduction to the Original Edition xxiChapter One 1Chapter Two 9Chapter Three 17Chapter Four 27Chapter Five 39Chapter Six 51Chapter Seven 61Chapter Eight 71Chapter Nine 81Chapter Ten 93Chapter Eleven 105Chapter Twelve 115Chapter Thirteen 127Step-by-Step Instructions 137Afterword to the 2010 Edition 145Appendix 165