Future of Nonprofits

DAVID J. NEFF is the creator and CEO of Lights. Camera. Help., the world's first nonprofit organization dedicated to encouraging other cause-driven organizations to use film and video to tell their stories. A blogger and consultant, he is the current President of the Social Media Club Austin and the COO of the social giving start-up HelpAttack! He was the 2009 American Marketing Association Nonprofit Social Media Marketer of the Year and was named one of the top twenty social media people in Texas for 2009 by the Austin American-Statesman.

In 2009, a group in the United Kingdom did something extraordinary. They held a Tweetup (using Twitter to gather friends for a meeting) to support one of their favorite charities, Charity Water, a nonprofit organization bringing clean, safe drinking water to people in developing nations. Globally, the Twestival raised more than $250,000, providing the funds needed to bring access to clean water to more than 17,000 people. Learn how your nonprofit can discover new revenue streams, improve your constituent relations and become an engine of innovation with The Future of Nonprofits: Innovate and Thrive in the Digital Age.

Acknowledgements. Introduction. Part I Definitions and Strategies. Chapter 1 Innovate, or Die. Chapter 2 What Is Innovation? Chapter 3 Innovation as Your Strategy for Success. Chapter 4 What Is Driving Your Innovation? Technology, Society, and Innovation. Part II The Three Pillars of Innovation. Chapter 5 Awareness. Chapter 6 Structure: Into the Belly of the Beast. Chapter 7 Staffing: The Right People, the Right Skills, and the Right Roles. Part III Implementation and Future Considerations. Chapter 8 Starting Your Innovation Projects: Managing Innovation at Your Organization. Chapter 9 The Future of Fundraising: New Money from New Donors in New Ways. Chapter 10 The Future of Communications. Chapter 11 In Conclusion. Appendices. Appendix 1 Sample of Job Descriptions. Appendix 2 Organization Innovation Index Quiz. Appendix 3 Are You Looking to the Future? The Future of Nonprofits: The Comic Book. Index.