Forces for Good

An innovative guide to how great nonprofits achieve extraordinary social impact. What makes great nonprofits great? Authors Crutchfield and McLeod Grant searched for the answer over several years, employing a rigorous research methodology which derived from books on for-profits like Built to Last. They studied 12 nonprofits that have achieved extraordinary levels of impact from Habitat for Humanity to the Heritage Foundation and distilled six counterintuitive practices that these organizations use to change the world. This book has lessons for all readers interested in creating significant social change, including nonprofit managers, donors and volunteers. Leslie R. Crutchfield (Washington, D.C.) is a managing director of Ashoka and research grantee of the Aspen Institute. Heather McLeod Grant (Palo Alto, CA) is a nonprofit consultant and advisor to Duke University s Center for the Advancement of Social Entrepreneurship and the Stanford Center for Social Innovation. Crutchfield and Grant were co-founding editors of Who Cares, a national magazine reaching 50,000 readers in circulation between 1993-2000.

An innovative guide to how great nonprofits achieve extraordinarysocial impact. What makes great nonprofits great? AuthorsCrutchfield and McLeod Grant searched for the answer over severalyears, employing a rigorous research methodology which derived frombooks on for-profits like Built to Last. They studied 12nonprofits that have achieved extraordinary levels ofimpact--from Habitat for Humanity to the HeritageFoundation--and distilled six counterintuitive practices thatthese organizations use to change the world. This book has lessonsfor all readers interested in creating significant social changeincluding nonprofit managers, donors and volunteers.Leslie R. Crutchfield (Washington, D.C.) is a managing directorof Ashoka and research grantee of the Aspen Institute. HeatherMcLeod Grant (Palo Alto, CA) is a nonprofit consultant and advisorto Duke University's Center for the Advancement of SocialEntrepreneurship and the Stanford Center for Social Innovation.Crutchfield and Grant were co-founding editors of Who Caresa national magazine reaching 50,000 readers in circulation between1993-2000.

Foreword viiPreface xiAcknowledgments xiiiThe Authors xviiIntroduction 11 Forces for Good 112 Advocate and Serve 303 Make Markets Work 554 Inspire Evangelists 815 Nurture Nonprofit Networks 1046 Master the Art of Adaptation 1287 Share Leadership 1538 Sustaining Impact 1799 Putting It into Practice 207Appendix A: Research Methodology 225Appendix B: Field Experts 237Appendix C: Case Study ResearchGuidelines and Questions 241Appendix D: Key Stakeholders Interview List 245Appendix E: Organization Profiles 253Endnotes 285Additional Resources 295Index 303