The Future of the Multinational Company

Recent Events -from September 11, to the anti-globalization protests to the collapse of the high-tech boom have accentuated the sense that the global economy is moving into uncharted waters Bringing together the leading authorities on globalization and international business The Future of the Multinational Company looks ahead to the new challenges facing multinational firms and predicts what the multinational company will look like in ten years time. Brings together the leading authorities in the field of global / international busi-ness. Accademically rigourous but accessible Addresses a topic of concern to practitioners and academics alike

Recent Events -from September 11, to the anti-globalizationprotests to the collapse of the high-tech boom have accentuated thesense that the global economy is moving into uncharted watersBringing together the leading authorities on globalization andinternational business The Future of the MultinationalCompany looks ahead to the new challenges facing multinationalfirms and predicts what the multinational company will look like inten years time.* Brings together the leading authorities in the field of global/ international busi-ness.* Accademically rigourous but accessible ·* Addresses a topic of concern to practitioners and academicsalike

Introduction (Julian Birkinshaw, Sumantra Ghoshal, CostasMarkides, John Stopford, George Yip).SECTION 1: RIVAL STATES, RIVAL FIRMS.Chapter 1: The (A)Political Multinational: State-Firm RivalryRevisited (Louis Turner).Chapter 2: The moral response to capitalism: Can we learn fromthe Victorians?(John Dunning).Chapter 3: The multi-home based multinational: combining globalcompetitiveness and local innovativeness (ÖrjanSölvell).Chapter 4: Regional multinationals: The location-bound driversof global strategy (Alan Rugman and Alain Verbeke).SECTION 2: MANAGING THE MULTINATIONAL ENTERPRISE.Chapter 5: The evolving multinational: Strategy and structure inLatin American operations, 1990-2000 (Jose de la TorreJose Paulo Esperanca and Jon Martinez).Chapter 6: Risk and the dynamics of globalisation (DonLessard).Chapter 7: The global OEM: The transformation of Asian sup pliercompanies )(Anthony Leung and George Yip) .Chapter 8: Designing Multinationals: Is it all over now?(Lawrence Franko).Chapter 9: The customer-focused multinational: revisiting theStopford and Wells model in an era of global customers (JulianBirkinshaw and Siri Terjesen).Chapter 10: Geography as a design variable (EleanorWestney).Chapter 11: Regional Organisations: Beware of the pitfalls(Paul Verdin, Venkat Subramanian, Alice de Koning and Eline VanPoeck).Chapter 12: The Metanational: The next step in the evolution ofthe Multinational Enterprise (Yves Doz, Jose Santos and PeterWilliamson).SECTION 3: REJUVENATING THE MATURE BUSINESS.Chapter 13: The critical role of sense-making in Rejuvenatingthe Mature Business (John Stopford and CharlesBaden-Fuller).Chapter 14: The invisible underpinnings of corporaterejuvenation: purposeful action taking by individuals (SumantraGhoshal and Heike Bruch).Chapter 15: Rejuvenation revisited: Identifying and managingstrategy decay and innovation (Peter Williamson).Chapter 16: Racing to be second: Innovation through imitation(Costas Markides).Chapter 17: Who needs multinationals? Lessons from open-sourcesoftware (Rob Grant, Andrea Lipparini, Gianni Lorenzoni, andElaine Romanelli).SECTION: 4.Chapter 18: Management Research: Reprise and Prologue (JohnStopford).Bibliography.List of Contributors.Index.