Critical Corporate Communications

Critical Corporate Communications :A Best Practice Blueprint Naomi Langford-Wood and Brian Salter A good flow of information is essential to all businesses that succeed. The latest Fast Track title is a practical and comprehensive guide to getting the very best out of your corporate communications. It deals with all the different methods of internal and external corporate communication available - letters, fax, email, text, WAP, internet, telephone, face-to-face, and even body language and other non-verbal signals - and shows how best to utilise them within your organisation. Best practice examples are given as well as advice for implementation via a communications audit. Author: Naomi is an entrepreneur and professional business writer; Brian Salter spent many years as a professional broadcaster and presenter with the BBC, and was formerly head of communications at the Institute of Directors. They are co-founders of the Topspin Group and have co-written over 15 books. Readership: Mid to senior level executives in strategic, corporate communications, PR, and marketing roles; consultants, trainers, business advisers, and owner-managers of SMEs. ISBN:0470 84763 8 208pp (pr) GBP 14.99 US 24.95 EUR 24.80 Sep 2002

Critical Corporate Communications :A Best Practice BlueprintNaomi Langford-Wood and Brian SalterA good flow of information is essential to all businesses that succeed. The latest Fast Track title is a practical and comprehensive guide to getting the very best out of your corporate communications. It deals with all the different methods of internal and external corporate communication available - letters, fax, email, text, WAP, internet, telephone, face-to-face, and even body language and other non-verbal signals - and shows how best to utilise them within your organisation. Best practice examples are given as well as advice for implementation via a communications audit.Author:Naomi is an entrepreneur and professional business writer; Brian Salter spent many years as a professional broadcaster and presenter with the BBC, and was formerly head of communications at the Institute of Directors. They are co-founders of the Topspin Group and have co-written over 15 books.Readership:Mid to senior level executives in strategic, corporate communications, PR, and marketing roles; consultants, trainers, business advisers, and owner-managers of SMEs.ISBN:0470 84763 8 208pp (pr) GBP 14.99 US 24.95 EUR 24.80 Sep 2002

Series Foreword by Digby Jones.About the Authors.Acknowledgements.Introduction.One: What's It All About?-Communications and Language.Mind your language.Two: The Board.The chairman who chose what not to communicate.Three: Internal Communications.Human remains.A typical employee survey.Strategising your communications.Don't shoot the messenger.Shhh! Keep it quiet.Causes of ineffective communications.The cultural divide.How good a communicator are you?Four: SWOT Analysis.Strengths.Weaknesses.Opportunities.Threats.Five: External Audiences.Customers and clients.Suppliers.Owners and shareholders.Corporate affairs.Community relations.The media.Six: Crisis Communications.How Camelot's numbers finally came up.Coping with a crisis - or a scandal.Seven: Means of Communication.Ways and means.Events.Telecommunications.Print.Eight: Electronic Communication.E-mail.Bulletin boards.Intranets and extranets.Nine: Communication Audits.Extracts from communication audits 156.Ten Sounding Off.Index.