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Autor: Craig Smith
ISBN-13: 9780470685419
Einband: E-Book
Seiten: 380
Sprache: Englisch
eBook Typ: Adobe Digital Editions
eBook Format: E-Book
Kopierschutz: Adobe DRM [Hard-DRM]
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Marketing for Dummies

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Whether you're looking to expand your business or you're about tostart out, this straight-forward guide leads you step by stepthrough every aspect of marketing. Packed with expert tips onidentifying customers, using online resources, satisfying yourcustomer's needs and boosting your sales, Marketing ForDummies will help you put together a winning marketing strategyand turn your plans in to profit.
Discover how to
* Understand the basics of effective marketing
* Research customers, competitors and industry
* Create a compelling marketing strategy
* Increase consumer awareness
* Satisfy clients' needs
* Boost sales
Introduction.

Part I: Where You Are, Where You're Going.

Chapter 1: Making the Most of Your Marketing.

Chapter 2: Clarifying Your Marketing Strategy.

Chapter 3: Writing a Marketing Plan.

Part II: Creative Thinking, Powerful Marketing.

Chapter 4: Researching Your Customers, Competitors, andIndustry.

Chapter 5: Harnessing Creativity in Your Business.

Chapter 6: Making Your Marketing Communications MorePowerful.

Part III: Advertising Everyone Can Do.

Chapter 7: Brochures, Press Ads, and Print.

Chapter 8: Signs, Posters, and More.

Chapter 9: TV and Radio Ads (Or Your Own Show!).

Part IV: Powerful Alternatives to Advertising.

Chapter 10: E-Marketing.

Chapter 11: Direct Marketing and Telemarketing.

Chapter 12: Public Relations and Word of Mouth.

Chapter 13: Face-to-Face Marketing.

Part V: Connecting with Your Customers.

Chapter 14: Branding, Managing, and Packaging a Product.

Chapter 15: Using Price and Promotions.

Chapter 16: Distribution, Retail, and Point of Purchase.

Chapter 17: Sales and Service Essentials.

Part VI: The Part of Tens.

Chapter 18: Ten Common Marketing Mistakes to Avoid.

Chapter 19: Ten (Or So) Ways to Save Money in Marketing.

Chapter 20: Ten (Or So) Ideas for Lower-Cost Advertising.

Index.

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Autor: Craig Smith
ISBN-13 :: 9780470685419
ISBN: 0470685417
Verlag: John Wiley & Sons
Seiten: 380
Sprache: Englisch
Auflage 1. Auflage
Sonstiges: Ebook