Sold on Language

Julie Sedivy is Adjunct Professor of Linguistics and Psychology at the University of Calgary, Canada. She has published dozens of research articles on her experimental studies of language comprehension and production in children and adults. She has served as Associate Editor for the journal Linguistics and Philosophy, and as a consulting editor for the Journal of Experimental Psychology: Learning, Memory and Cognition.
 
Greg Carlson is Professor of Linguistics, Philosophy, and Brain and Cognitive Sciences at the University of Rochester, US. He has authored or co-authored more than a hundred articles on natural language semantics and psycholinguistics. He is the Editor of Language, the journal of the Linguistic Society of America.

As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us.
 
In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible. These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice?
 
Sold on Language offers thought-provoking insights into the choices we make as consumers and citizens - and the choices that are increasingly being made for us.
 
Click here for more discussion and debate on the authors' blog:
psychologytoday.com/blog/sold-language
 
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Sold on Language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.
Authored by a team of highly respected language scientists
Written in an informal style with many examples drawn from popular culture
Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising
Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science

About the Authors.
 
Preface. 1 The Power of Choice.
 
2 The Unconscious Consumer.
 
3 The Attentional Arms Race.
 
4 We Know What You're Thinking.
 
5 Why Ads Don't Say What They Mean (Or Mean What They Say).
 
6 Acting Out.
 
7 Divide and Conquer.
 
8 The Politics of Choice.
 
Sources.
 
Index.

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