Net Profit

"This book has been written by an experienced entrepreneur who has built a highly successful online business. He understands the challenges first hand, and gives readers invaluable advice about the how they too can make it big in the digital world."--Luke Johnson, Chairman Risk Capital partners and Financial Times columnistOnline business can be a goldmine - or a minefield. David Soskin, former CEO of Cheapflights and Chairman of mySupermarket.co.uk, has faced all the problems thrown up by building a business on the Internet, and solved them. Here, he shows you how to:* Convert a brilliant idea into something that actually pays* Get the funding you need to expand* Build a great team of staff and advisers* Keep the cash flowing* Go global!Net Profit provides much needed inspiration and reassurance for would-be start ups and established businesses who want to do more online."I wish this book had been written ten years ago when I first entered the e-commerce industry."--Glenn Fogel, EVP - Corporate Development and International, Priceline.com

Acknowledgements.Preface.About the author.Introduction.Chapter 1: The Digital Revolution - A Short History.Chapter 2: The Customers - Business Models.Chapter 3: The Product.Chapter 4: The Skills.Chapter 5: The Cash.Chapter 6: Marketing.Chapter 7: The Rest of the World.Chapter 8: The Future.Notes.Selected Bibliography.Index.

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