Responsible Business

Corporate Social Responsibility, Sustainability and Corporate Citizenship are now essential elements of modern business. Responsible Business is a vital "e;how to"e; guide providing information on all aspects of the CSR process. This highly accessible book is full of insights from those responsible for implementing CSR strategy inside companies whether as CSR managers or at top management level with coverage of all the important aspects of CSR from what a sustainability manager's job involves, how to handle stakeholder dialogue, supply chain management to auditing, CSR and the law, and communicating CSR. Divided into bite-size easy-to-read chapters complete with practical checklists or "e;dos and don'ts"e;, Responsible Business provides perspectives across different industries and sectors from running micro-finance at an international banking group to CSR in small companies as well as personal insights into a CSR manager's role in the automotive sector, the IT sector, the hotel business and many more. "e;If CSR is ever to happen in real time, it will be in the corporate trenches, honed by managers driving CSR beyond academic ideal to practical workplace results. This new book from Europe's ICCA has it all in one place. A brilliant display of actual corporate accomplishments, workable tools, and organisational work-around strategies. Real stuff by real professionals."e; William C. Frederick, author of Corporation, Be Good! The Story of Corporate Social Responsibility "e;The work of Nick Tolhurst and the ICCA in this publication and beyond is vital to the field of CSR, as well as to the interdisciplinary fields and sectors that it affects in the private sector, public sector and civil society. I suggest this book become required reading for each sector."e; Mark C. Donfried, Director and Founder, Institute for Cultural Diplomacy

Corporate Social Responsibility, Sustainability and CorporateCitizenship are now essential elements of modern business.Responsible Business is a vital "how to" guide providinginformation on all aspects of the CSR process. This highlyaccessible book is full of insights from those responsible forimplementing CSR strategy inside companies - whether as CSRmanagers or at top management level - with coverage of allthe important aspects of CSR - from what a sustainabilitymanager's job involves, how to handle stakeholder dialogue, supplychain management to auditing, CSR and the law, and communicatingCSR.Divided into bite-size easy-to-read chapters complete withpractical checklists or "dos and don'ts", ResponsibleBusiness provides perspectives across differentindustries and sectors from running micro-finance at aninternational banking group to CSR in small companies as well aspersonal insights into a CSR manager's role in the automotivesector, the IT sector, the hotel business and many more."If CSR is ever to happen in real time, it will be in thecorporate trenches, honed by managers driving CSR beyond academicideal to practical workplace results. This new book from Europe'sICCA has it all in one place. A brilliant display of actualcorporate accomplishments, workable tools, and organisationalwork-around strategies. Real stuff by real professionals."William C. Frederick, author of Corporation, Be Good!The Story of Corporate Social Responsibility"The work of Nick Tolhurst and the ICCA in this publication andbeyond is vital to the field of CSR, as well as to theinterdisciplinary fields and sectors that it affects in the privatesector, public sector and civil society. I suggest this book becomerequired reading for each sector."Mark C. Donfried, Director and Founder, Institute forCultural Diplomacy

Acknowledgements ixAbout the editors xiList of contributors xiiIntroduction xv1 What does a sustainability manager do? 1Jason Leadbitter2 An introduction to stakeholder dialogue 17Bettina Palazzo3 Who works in CSR? Staffi ng and recruitment in CSR 43Andrew Cartland4 A legal perspective on CSR 63Jonathan S. Lux and Marie-Louise Orre5 Corporate volunteering as a tool of strategic companydevelopment 77Kirsten B. Wenzel6 CSR assurance in practice: measuring and auditingsustainability 91Martin G. Viehöver, Volker Türk and SamVaseghi7 Sustainability reporting 2.0: from 'Trojan horse' to 'valuebooster' 107Ralph Thurm8 Ten rules for successful CSR communication 129Norbert Taubken and Irina Leibold9 Event project management best practice 143Siegmar Ley10 The role of IT in corporate sustainability strategies153Chris Preist11 CSR in the hotel industry: the Accor perspective 171Hélène Roques12 Microfi nance: helping communities to develop 179Hans-Ulrich Doerig13 Sustainability management in the automotive sector 193Gerhard Prätorius14 Beyond marketing: CSR as a business strategy for SMEsthe Betapharm story 209Nick Tolhurst15 Sports sponsoring and CSR: lessons from HypoVereinsbank229Clemens Mulokozi and Klaus-Peter Storme16 Five rules for sustainable supply chain management 239Anselm Iwundu17 Public private partnerships in corporate responsibility251Judith Kohler18 CSR in developing countries 265Isaac H. Desta19 Carbon offsetting as a CSR strategy 279Nick Tolhurst and Aron Embaye20 Implementing profitable CSR: the CSR 2.0 business compass289Oliver Laasch and Ulises Flores21 CSR 2.0: the evolution and revolution of corporate socialresponsibility 311Wayne VisserFurther reading 329Index 333