Internet Management for Nonprofits

The essential guide for nonprofits wanting to manage their Internet applications in a coordinated, cost-effective, and efficient manner The rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with their sparse resources in attempting, and failing, to keep pace with for-profit companies, with the result that most now cannot compete with new commercial products and commercial applications. Nonprofit Internet Management reveals how current technologies can be utilized in full measure most effectively by nonprofits and addresses how to manage various applications for maximum benefit to internal operations and community service. Covers management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, and sample communications techniques Includes chapters written by leading Internet professionals In-depth discussion of Website design, technology trends, social networks, managing the organization using online tools, E-governance and board leadership, prospect research and donor modeling, volunteer recruitment and management, mobile technology, stewardship and relationship management, and green technology applications Filled with case studies, Nonprofit Internet Management also includes screenshots, tables, worksheets and checklists. It's an essential resource for every nonprofit organization operating in our modern wired world.

The essential guide for nonprofits wanting to manage theirInternet applications in a coordinated, cost-effective, andefficient mannerThe rapid onset of increasingly advanced and complextechnologies has challenged nonprofits to invest with their sparseresources in attempting, and failing, to keep pace with for-profitcompanies, with the result that most now cannot compete with newcommercial products and commercial applications. NonprofitInternet Management reveals how current technologies can beutilized in full measure most effectively by nonprofits andaddresses how to manage various applications for maximum benefit tointernal operations and community service.* Covers management models, social networking information, casestudies, fundraising strategies, collaboration and coordinationexamples, and sample communications techniques* Includes chapters written by leading Internetprofessionals* In-depth discussion of Website design, technology trendssocial networks, managing the organization using online toolsE-governance and board leadership, prospect research and donormodeling, volunteer recruitment and management, mobile technologystewardship and relationship management, and green technologyapplicationsFilled with case studies, Nonprofit Internet Managementalso includes screenshots, tables, worksheets and checklists. It'san essential resource for every nonprofit organization operating inour modern wired world.

Introduction: A Primer for Board Members and Nonprofit Executives ixTed HartAbout the Editors xviiPart I Effective Management and Leadership Tools 1Chapter 1 The ROI of Social Media 3Beth KanterChapter 2 Path to Managing Your Organization Using Online Tools 25Michael Sola and Tim KoboskoChapter 3 E-governance is Good Governance 45Dottie Schindlinger and Leanne BergeyChapter 4 Social Collaboration and Productivity 63Russell M. Artzt, John Murcott, and Mark FascianoChapter 5 Insight Tools for Surviving and Thriving 83Roger M. Craver and Ryann MillerChapter 6 Demystifying Online Metrics 103Steve MacLaughlinPart II Managing Fundraising and Building Communities Online 129Chapter 7 Managing Fundraising and Building Communities Online 131Adrienne D. CappsChapter 8 The Nonprofit Leader's Volunteer Recruitment and Retention Strategies 159Walter P. Pidgeon Jr.Appendix 8A Highlights of America's Philanthropic and Volunteering Heritage 177Appendix 8B Creative Marketing Example 179Chapter 9 How Successful are Your Social Media Efforts? 181Danielle Brigida and Jonathon D. ColmanChapter 10 Social "Trysumers" 203Marcelo Iniarra Iraegui and Alfredo BottiChapter 11 Social Networks 223Philip KingChapter 12 Prospect Modeling, Prospect Research 241Lawrence C. HenzeChapter 13 No Borders 269Andrew Mosawi and Anita YuenPart III Making Technology Work for Your Organization 289Chapter 14 Effective Web Design 291Allan PresselChapter 15 Multichannel Fundraising 315Michael Johnston and Matthew BarrAppendix 15A Competency Profile of a Manager or Director of Integrated Fundraising 339Chapter 16 12 Steps to Protect Your Organization and Donors from Fraud and Identity Theft 345Catherine N. PagliaroChapter 17 Mobile Technology 367Ben RigbyCase Study Transforming Activists into Donors---Nicolas Hulot Foundation Case Study 385Frédéric FournierNotes 399AFP Code of Ethical Principles and Standards 407A Donor Bill of Rights 408Index 409