Local Online Advertising For Dummies

Kick your local online advertising into high gear with thisfriendly, timely guide!Add the newest means of advertising your business into yourmarketing mix by developing an online advertising strategy. Thisget-down-to-business guide will show you how. Written by executivesfrom Yodle, a New York-based firm specializing in onlineadvertising, this book reveals the best and brightest ways to getthe word out, from creating a Web presence that draws visitors, tousing SEO, to jumping boldly into social media advertising.* Online advertising market is estimated to grow to $10-$19billion by 2011, and you'll want your business to be part of thishuge shift* Explores how to research your audience, set goals, and build aplan* Provides steps and tips on creating an effective Web presenceand landing pages-then covers how to drive visitors to your sitewith search engine optimization, AdWords, e-mail blasts, and socialmedia marketing* Examines blogs, chat rooms, video, and other ways to wincustomersDon't miss the free offer from Yodle that comes with thispractical guide!

Introduction.Part I: Getting Started with Local OnlineAdvertising.Chapter 1: Online: It's Where Your Customers Are.Chapter 2: Engaging Your Advertising Arsenal.Chapter 3: Planning Your Online Advertising Campaign.Part II: Setting the Foundation for Local Online AdvertisingSuccess.Chapter 4: Building a Great Web Site: The Key to OnlineAdvertising Success.Chapter 5: When You've Hooked Your Customers, Reel 'EmIn!Chapter 6: Analyzing Results for Long-Term Gains.Part III: Doing the Advertising Part of Local OnlineAdvertising.Chapter 7: Demystifying Search Engine Marketing.Chapter 8: Getting Web Traffi c for Free: Practicing SearchEngine Optimization.Chapter 9: The Nuts and Bolts of Search Engine Advertising.Chapter 10: Saying It with E-Mail.Chapter 11: Linking Up with Directories and LeadAggregators.Chapter 12: Targeting Customers with Banner Ads, E-NewsletterAds, and More.Chapter 13: Hanging Out on Social Networks.Chapter 14: Generating PR Buzz.Chapter 15: Using Offl ine Channels to Drive Online Traffic.Part IV: Keeping Your Customers Coming Back.Chapter 16: Staying at the Top of Customers' Minds.Chapter 17: Leveraging Customer Data: Reach Out and Touch'Em.Part V: The Part of Tens.Chapter 18: Ten Local Online Marketing Mistakes (And How toAvoid Them).Chapter 19: Ten Steps to an Effective Local Online AdvertisingPlan.Chapter 20: Ten Considerations When Choosing a Local OnlineAdvertising Partner.Index.