Open Leadership

An essential guide for leaders who want to use social media to be "e;open"e; while maintaining control "e;Be Open, Be Transparent, Be Authentic"e; are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "e;open"e; -and exactly what that will mean. Shows how to use social media to become an open organization Offers basic advice for leaders who are adapting to the new era of openness in the marketplace The author Charlene Li is one of the foremost experts on social media and technologies In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.

An essential guide for leaders who want to use social media tobe "open" while maintaining control"Be Open, Be Transparent, Be Authentic" are the currentleadership mantras-but companies often push back. Business ispremised on the concept of control and yet the new world orderdemands openness-leaders do not know how to be open and bein control. This must-have resource will help the modern leaderunderstand how to lead in the new open world-where bloggingtwittering, facebooking, and digging are becoming the norm. theauthor lays out the steps that leaders must take to transform theirorganizations and themselves into being "open" -and exactly whatthat will mean.* Shows how to use social media to become an openorganization* Offers basic advice for leaders who are adapting to the new eraof openness in the marketplace* The author Charlene Li is one of the foremost experts on socialmedia and technologiesIn easy-to-understand language, this book will help leadersorient themselves to social networking and other technologicaladvances.

Introduction ixPART I: THE UPSIDE OF GIVING UP CONTROL1 Why Giving Up Control Is Inevitable 32 The Ten Elements of Openness 17PART II: CRAFTING YOUR OPEN STRATEGY3 Objectives Determine How Open You Will Be 514 Understanding and Measuring the Benefits of Being Open 755 Structuring Openness with Sandbox Covenants 1056 Orchestrating Your Open Strategy 133PART III: OPEN LEADERSHIP: REDEFINING RELATIONSHIPS7 Open Leadership: Mind-sets and Traits 1638 Nurturing Open Leadership 1899 The Failure Imperative 21710 How Openness Transforms Organizations 243Endnotes 271Acknowledgments 285The Author 289Subject Index 297Name Index 309