The Little Book of Safe Money

One of today's most influential financial commentators offers his advice on keeping your money safe in an uncertain world The Little Book of Safe Money acts as a guide for those trying to make their way through today's down markets. The topics covered include everything from investing behavior-why our minds come with their own set of biases that often prove harmful-to the use of financial advisors. But this timely book goes one step further than the rest by questioning an investor's true appetite for risk. The Little Book of Safe Money also contradicts many of the myths that whirl around Wall Street with chapters like "e;Why Ultra-ETFs Are Mega-Dangerous"e; and "e;Hedge-Fund Hooey."e; Writing in the classic Little Book style, author Jason Zweig peels away layer after layer of buzz words, emotion, and myths to reveal what's really going on in today's financial markets. Outlines strategies for satisfying our ever-changing investment appetites while focusing on a long-term financial plan Author Jason Zweig is a trusted voice in the financial community and his straightforward style resonates with investors Offers practical guidance, tools, and tips for surviving and thriving in a down market If you're serious about succeeding in today's turbulent markets, then The Little Book of Safe Money is what you should be reading.

One of today's most influential financial commentators offershis advice on keeping your money safe in an uncertain worldThe Little Book of Safe Money acts as a guide for thosetrying to make their way through today's down markets. The topicscovered include everything from investing behavior-why our mindscome with their own set of biases that often prove harmful-to theuse of financial advisors. But this timely book goes one stepfurther than the rest by questioning an investor's true appetitefor risk.The Little Book of Safe Money also contradicts many ofthe myths that whirl around Wall Street with chapters like "WhyUltra-ETFs Are Mega-Dangerous" and "Hedge-Fund Hooey." Writing inthe classic Little Book style, author Jason Zweig peels away layerafter layer of buzz words, emotion, and myths to reveal what'sreally going on in today's financial markets.* Outlines strategies for satisfying our ever-changing investmentappetites while focusing on a long-term financial plan* Author Jason Zweig is a trusted voice in the financialcommunity and his straightforward style resonates withinvestors* Offers practical guidance, tools, and tips for surviving andthriving in a down marketIf you're serious about succeeding in today's turbulent marketsthen The Little Book of Safe Money is what you should bereading.

Foreword xvIntroduction xxiChapter One The Three Commandments 1Chapter Two Solid, Liquid, or Gas? 5Chapter Three You are an Egg 19Chapter Four Keeping Your Cash from Turning into Trash 31Chapter Five Guarantees are Not All They're Cracked Up to Be 45Chapter Six Fixing Your Fixed Income 53Chapter Seven Stocks for the Wrong Run 67Chapter Eight Rules for Stock Investors to Live By 77Chapter Nine Little Things Mean a Lot 89Chapter Ten How to Get Your Kids through College without Going Broke 99Chapter Eleven What Makes Ultra ETFs Mega-Dangerous 107Chapter Twelve Hedge Fund Hooey 117Chapter Thirteen Commodity Claptrap 131Chapter Fourteen Spicy Food Does Not Equal Hot Returns 141Chapter Fifteen WACronyms: Why Initials are So Often the Beginning of the End 149Chapter Sixteen Sex 157Chapter Seventeen Mind Control 167Chapter Eighteen Financial Planning Fakery 183Chapter Nineteen Advice on Advice 189Chapter Twenty Fraudian Psychology 199Chapter Twenty-One The Terrible Tale of the Missing $10 Trillion 211Chapter Twenty-Two How to Talk Back to Market Baloney 219Acknowledgments 229