How To Sell When Nobody’s Buying

The most effective sales strategies for tough economic times Today's selling environment is tough, and only getting tougher. The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategies that work now and fast . . . even when no one wants to buy-and tactics and strategies that will work even better when they do want to buy. How to Sell When Nobody's Buying is a practical, effective guide to selling even in the toughest of times. This book is packed with new information about creating sales opportunities. Most sales strategies taught today are based on outdated information from ten, twenty, even thirty years ago and they simply don't work today. You'll find the tools and information you need to gain confidence, create powerful alliances, profitable social networks, and drive your profits to unprecedented highs. Whether you sell business-to-business or direct to the consumer, whether you sell real estate or retail, this is the sales guide for you. Features effective, simple strategies for selling in tough economic times Offers free or low-cost prospecting tools that bring in customers by the herd Includes case studies from top salespeople that reveal new ways to bring in customers From sales guru Dave Lakhani, author of Persuasion, Subliminal Persuasion, and The Power of an Hour These days, you need all the help you can get to sell effectively. If you want to increase your sales and drive your business forward-no matter what the economy or your industry does-learn How to Sell When Nobody's Buying.

The most effective sales strategies for tough economic timesToday's selling environment is tough, and only getting tougher.The old tactics are no longer working, and the current economy isonly making selling more difficult. You need sales tactics andstrategies that work now and fast . . . even when no one wants tobuy-and tactics and strategies that will work even better when theydo want to buy.How to Sell When Nobody's Buying is a practicaleffective guide to selling even in the toughest of times. This bookis packed with new information about creating sales opportunities.Most sales strategies taught today are based on outdatedinformation from ten, twenty, even thirty years ago and they simplydon't work today. You'll find the tools and information you need togain confidence, create powerful alliances, profitable socialnetworks, and drive your profits to unprecedented highs. Whetheryou sell business-to-business or direct to the consumer, whetheryou sell real estate or retail, this is the sales guide foryou.* Features effective, simple strategies for selling in tougheconomic times* Offers free or low-cost prospecting tools that bring incustomers by the herd* Includes case studies from top salespeople that reveal new waysto bring in customers* From sales guru Dave Lakhani, author of PersuasionSubliminal Persuasion, and The Power of an HourThese days, you need all the help you can get to selleffectively. If you want to increase your sales and drive yourbusiness forward-no matter what the economy or your industrydoes-learn How to Sell When Nobody's Buying.

Acknowledgments ixPreface xiChapter 0 Quick Start: How to Sell More Right Now 1Chapter 1 Get Real and Get Focused 11SLUMP BUSTER: AN INTERVIEW WITH SCOTT MARKER 27Chapter 2 Get Visible: You Have to Be Seen to Sell 33Chapter 3 Get Connected: How to Find Buyers Who Are Ready to Buy Now 49Chapter 4 Get Digital and Get Off the Road: Sell to Buyers at Their Desks from Yours 63Chapter 5 Get Creative: Open New Doors in New Ways 75SLUMP BUSTER: AN INTERVIEW WITH TODD CARLSON 91Chapter 6 Get Persuasive: Understand Buyer Psychology to Sell More Now 95Chapter 7 Get Paid: Getting More Out of Every Sale 107Chapter 8 Get Leverage: The Art of Mass Influence 115Chapter 9 Get Them Selling: In Economic Slumps, Good Sales Managers Earn Their Pay 125SLUMP BUSTER: FOR SALES MANAGERS AND CEOS: AN INTERVIEW WITH DWAYNE SPEAGLE 135Chapter 10 Final Thoughts 139Afterword: An Interview with Matt Hoover, Winner of NBC's The Biggest Loser and Olympic Hopeful 143Contributing Author Essays 159How to Sell More Using Social Media Dr. Rachna Jain 161Disruptive Excellence Ray Cronise 185How to Effectively Use Facebook to Find Your Ideal Work, Build Your Brand, and Increase Your Sales 197Mari SmithHow to Sell Real Estate in a Tough Market and Grow Your Business Year after Year at the Same Time 211Craig ErnstBibliography 223About the Author 227Index 229Exclusive Free Video Training Offer 239