Faith-Based Marketing

BOB HUTCHINS runs Buzzplant, an Internet marketing agency that targets the faith and family market. He was instrumental in online marketing campaigns for the Christian hit movies The Passion of the Christ and The Chronicles of Narnia. Learn more at buzzplant.com.

Includes free 90-day subscription to FaithBasedMarketing.com--a $29.99 value

Acknowledgments. Introduction. Part I Meet the Christian Consumer. Chapter 1 The Overlooked 140 Million Person Market. Chapter 2 Lose Your Faith: Everything You Think You Know About Christians Is Wrong. Chapter 3 Meet the Real Christian Consumer: They are no Different. They are so Different. Chapter 4 Darned if You Do, Darned if You Don't: Common Mistakes Marketers Make. Part II How to Market to Christians. Chapter 5 Meet and Greet: How to Get to Know Your Audience. Chapter 6 Serve, Don't Sell: Building Your Brand. Chapter 7 Word-of-Mouth. Chapter 8 Radio Strategies. Chapter 9 Print Strategies. Chapter 10 Online Strategies. Chapter 11 Direct Marketing to Christians. Chapter 12 Reaching Pastors: What Works and What Doesn't Work. Chapter 13 How to Market Your Church. Part III Key Resources for Christian Marketers. Marketing Firms. Public Relations Firms. Film and Video Production. Music Festivals. Churches. Radio. Trade Associations. Trade Media. Retailers. Distributors. Magazines Parachurch and Ministry Organizations. Index. Special Offer!.