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Buying and Selling Laboratory Instruments
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A Practical Consulting Guide
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Artikel-Nr:
9780470404010
Veröffentl:
2010
Erscheinungsdatum:
13.07.2010
Seiten:
176
Autor:
Marvin C McMaster
Gewicht:
437 g
Format:
240x161x14 mm
Sprache:
Englisch
Beschreibung:
MARVIN C. McMASTER, PhD, is a consultant and Adjunct Professor of Chemistry at the University of Missouri-St. Louis, where he teaches courses on HPLC, GC/MS, LC/MS, and laboratory computing. He is a former researcher and product developer for DuPont, Kraft Foods, and Ciba-Geigy, and previously worked as a technical sales support specialist for Waters, Beckman, and Pharmacia. In addition to this book, Dr. McMaster is the author of HPLC: A Practical User's Guide, Second Edition; GC/MS: A Practical User's Guide, Second Edition; and LC/MS: A Practical User's Guide, all from Wiley.
Searching for laboratory instruments and systems can be daunting and expensive. Sales reps can help, but, ultimately, their loyalty lies elsewhere. Buying and Selling Laboratory Instruments: A Practical Consulting Guide offers the insights of a chemist/consultant with over four decades of experience in locating instruments based upon both need and price, while avoiding the brand loyalty of sales reps. Laboratory managers, universities, and pharmaceutical, biotech and forensic research firms will not want to be without this indispensible guide for selling and locating the best lab equipment, services, and application support.
Searching for laboratory instruments and systems can be daunting and expensive. Sales reps can help, but, ultimately, their loyalty lies elsewhere.
PREFACE.
PART ONE PURCHASING LABORATORY INSTRUMENTS.
1 Selecting Laboratory Instruments.
1.1 Modular Systems.
1.2 Systems-in-a-Box.
1.3 Automation.
1.4 Data Archival and Recovery.
2 Step-By-Step Purchasing.
3 Analytical Instrument Specifications.
3.1 Dedicated Packages versus Component Systems.
3.2 Critical Features of Laboratory Instruments.
3.2.1 Universal Laboratory Equipment.
3.2.2 Spectroscopy and Analyzer Instruments.
3.2.3 Separation Systems.
3.2.4 Definitive Chromatography Systems.
3.2.5 Automation Accessories.
3.2.6 Mass Analyzer Selection.
3.3 Dedicated Analysis Facilities.
4 Finding The Best Price.
4.1 Price Quotations.
4.2 Government Service Administration (GSA) Pricing.
4.3 Instrument Selection.
4.3.1 Fitting Your Needs and Budget.
4.3.2 Consider Service and Support.
4.4 Demonstration Equipment Discounts.
4.5 Discounting in Kind.
4.6 The Modular Trap.
4.7 Buying Used Equipment.
4.8 New System Warranties.
5 Grants and Bidding.
5.1 Logical Bidding Specifications.
5.2 Dealing with Purchasing Agents.
5.3 Using GSA Pricing.
5.4 Quantity Discounting.
6 Instrument Vendor Support.
6.1 In-House Demonstrations and Seminars.
6.2 User Training Schools.
6.3 Vendor Application Development Laboratories.
6.4 Technically Trained Sales Representatives.
6.5 Vendor-Sponsored Technical Meetings.
6.6 Postsales Support.
6.7 Cost of Consumables.
7 Laboratory Instrument Service.
7.1 Quality Is Job 1, Quality Service Is Job 2.
7.2 Separating Instrument and Application Problems.
7.3 Reverse-Order Diagnosis.
7.4 Service Resources.
7.5 Spare Parts Inventory.
7.6 Diagnosing Grounding and Static Problems.
8 Recycling The System.
8.1 The Dedicated Recycled System.
8.2 Technician Training Instruments.
8.3 University Instrument Donation.
8.4 Used-Instrument Resale.
8.5 Metal Recycling.
PART TWO A GUIDE TO THE SELLING PROCESS.
9 Buying Relationships.
9.1 Win/Lose Selling Relationships.
9.2 Win/Win Selling Relationships.
9.3 Buying Hardware, Service, and Support.
9.4 Advantages of A Profitable Vendor.
9.5 Getting What You Pay for and Need.
10 Sales Justification.
10.1 Emotional Decision Making.
10.2 Reasons for an Instrument Selection.
10.3 Purpose of the Decision.
10.4 Path to a Sales Decision.
10.5 The Qualifying Sales Interview (ADMANO).
11 Profiling the Sales Call.
11.1 Training Salespeople.
11.2 Hot Button Analysis (HBA).
11.2.1 Verbal/Visual Placement.
11.2.2 Handling Graded Placement.
11.2.3 Motivational Hot Buttons.
11.3 Selling to Each Hot Button Type.
12 Objections in the Sales Process.
12.1 Systematic Selling.
12.1.1 Establishing Trust.
12.1.2 Helping to Create Desire or Need.
12.1.3 Showing That Your Equipment Will Help.
12.1.4 Creating Sales Urgency.
12.2 Assistance of Sales Tools.
12.3 Use of Demonstration Equipment.
13 Step-by-Step Instrument Selling.
14 Closing the Sale.
14.1 Assumptive Closes.
14.2 Manipulative Closes.
14.3
PART ONE PURCHASING LABORATORY INSTRUMENTS.
1 Selecting Laboratory Instruments.
1.1 Modular Systems.
1.2 Systems-in-a-Box.
1.3 Automation.
1.4 Data Archival and Recovery.
2 Step-By-Step Purchasing.
3 Analytical Instrument Specifications.
3.1 Dedicated Packages versus Component Systems.
3.2 Critical Features of Laboratory Instruments.
3.2.1 Universal Laboratory Equipment.
3.2.2 Spectroscopy and Analyzer Instruments.
3.2.3 Separation Systems.
3.2.4 Definitive Chromatography Systems.
3.2.5 Automation Accessories.
3.2.6 Mass Analyzer Selection.
3.3 Dedicated Analysis Facilities.
4 Finding The Best Price.
4.1 Price Quotations.
4.2 Government Service Administration (GSA) Pricing.
4.3 Instrument Selection.
4.3.1 Fitting Your Needs and Budget.
4.3.2 Consider Service and Support.
4.4 Demonstration Equipment Discounts.
4.5 Discounting in Kind.
4.6 The Modular Trap.
4.7 Buying Used Equipment.
4.8 New System Warranties.
5 Grants and Bidding.
5.1 Logical Bidding Specifications.
5.2 Dealing with Purchasing Agents.
5.3 Using GSA Pricing.
5.4 Quantity Discounting.
6 Instrument Vendor Support.
6.1 In-House Demonstrations and Seminars.
6.2 User Training Schools.
6.3 Vendor Application Development Laboratories.
6.4 Technically Trained Sales Representatives.
6.5 Vendor-Sponsored Technical Meetings.
6.6 Postsales Support.
6.7 Cost of Consumables.
7 Laboratory Instrument Service.
7.1 Quality Is Job 1, Quality Service Is Job 2.
7.2 Separating Instrument and Application Problems.
7.3 Reverse-Order Diagnosis.
7.4 Service Resources.
7.5 Spare Parts Inventory.
7.6 Diagnosing Grounding and Static Problems.
8 Recycling The System.
8.1 The Dedicated Recycled System.
8.2 Technician Training Instruments.
8.3 University Instrument Donation.
8.4 Used-Instrument Resale.
8.5 Metal Recycling.
PART TWO A GUIDE TO THE SELLING PROCESS.
9 Buying Relationships.
9.1 Win/Lose Selling Relationships.
9.2 Win/Win Selling Relationships.
9.3 Buying Hardware, Service, and Support.
9.4 Advantages of A Profitable Vendor.
9.5 Getting What You Pay for and Need.
10 Sales Justification.
10.1 Emotional Decision Making.
10.2 Reasons for an Instrument Selection.
10.3 Purpose of the Decision.
10.4 Path to a Sales Decision.
10.5 The Qualifying Sales Interview (ADMANO).
11 Profiling the Sales Call.
11.1 Training Salespeople.
11.2 Hot Button Analysis (HBA).
11.2.1 Verbal/Visual Placement.
11.2.2 Handling Graded Placement.
11.2.3 Motivational Hot Buttons.
11.3 Selling to Each Hot Button Type.
12 Objections in the Sales Process.
12.1 Systematic Selling.
12.1.1 Establishing Trust.
12.1.2 Helping to Create Desire or Need.
12.1.3 Showing That Your Equipment Will Help.
12.1.4 Creating Sales Urgency.
12.2 Assistance of Sales Tools.
12.3 Use of Demonstration Equipment.
13 Step-by-Step Instrument Selling.
14 Closing the Sale.
14.1 Assumptive Closes.
14.2 Manipulative Closes.
14.3
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