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The Contrarian Effect
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Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite
E-Book
Sofort lieferbar | Lieferzeit: Sofort lieferbar
Artikel-Nr:
9780470399354
Veröffentl:
2008
Einband:
E-Book
Seiten:
176
Autor:
Michael Port
eBook Typ:
PDF
eBook Format:
Reflowable E-Book
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.
Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.
Acknowledgments viiIntroductionFrom the Old World to the New 1Section 1: Two Left FeetTypical Tactics Are Out of Sync with the Market 25Section 2: Center of the UniverseTypical Tactics Are Focused on the Wrong Person 55Section 3: One-Night StandTypical Tactics Damage Relationships and Long-Term Potential 87Section 4: May Cause Headaches, Dizziness, and Internal BleedingTypical Tactics Harm Reputations and Create Unintended Consequences 111Contrarian Primer 137Pendulum Swing 145References 151About the Authors 155Index 157