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Unleashing Innovation
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How Whirlpool Transformed an Industry
E-Book
Sofort lieferbar | Lieferzeit: Sofort lieferbar
Artikel-Nr:
9780470374412
Veröffentl:
2008
Einband:
E-Book
Seiten:
272
Autor:
Nancy Tennant Snyder
eBook Typ:
PDF
eBook Format:
Reflowable E-Book
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
In publications such as BusinessWeek and Fast Company, the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Tennant Snyder's role as chief innovation officer. Ten years after this remarkable transformation, Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately lead to bottom-line results.
In publications such as BusinessWeek and Fast Company, the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Tennant Snyder's role as chief innovation officer. Ten years after this remarkable transformation, Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately lead to bottom-line results.
Foreword Jeff M. Fettig viiPreface ixIntroduction xvPart One: The Anatomy of Innovation 11 Embedded Innovation in Action 32 Structuring and Sustaining Innovation: The Rational Framework and Emotional Drivers 25Part Two: Rational Drivers 453 The Strategic Architecture 474 Management Systems 635 The Innovation Machine 836 Innovators and Innovation Mentors 1057 Managing Execution and Results 119Part Three: Emotional Drivers 1378 Learn 1399 Dream 15510 Create 16911. Heroes 18312. Spirit 199Conclusion: The Innovation Journey 211Epilogue: Dragons Be Here 217References 229Acknowledgments 233About the Authors 237Index 239