The Quest for Global Dominance

Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In The Quest for Global Dominance they present the lessons from their twenty-year study of over two hundred corporations. They argue that, in order for a company to create and maintain its position as a globally dominant player, executives must ensure that their company leads its industry in the following four essential tasks: Identifying market opportunities worldwide and pursuing them by establishing the necessary presence in all key markets Converting global presence into global competitive advantage by identifying and developing the opportunities for value creation that global presence offers Cultivating a global mindset by viewing cultural and geographic diversity as an opportunity, not just a challenge Leveraging the rise of emerging markets especially China and India to transform the company's growth prospects, global cost structure, and pace of innovation

Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among themost distinguished experts in the field of globalization. In TheQuest for Global Dominance they present the lessons from theirtwenty-year study of over two hundred corporations. They arguethat, in order for a company to create and maintain its position asa globally dominant player, executives must ensure that theircompany leads its industry in the following four essential tasks:* Identifying market opportunities worldwide and pursuing them byestablishing the necessary presence in all key markets* Converting global presence into global competitive advantage byidentifying and developing the opportunities for value creationthat global presence offers* Cultivating a global mindset by viewing cultural and geographicdiversity as an opportunity, not just a challenge* Leveraging the rise of emerging markets especially China andIndia to transform the company's growth prospects, global coststructure, and pace of innovation

Foreword ixJeffrey E. GartenPreface xiiiAcknowledgments xix1. Rising Up to the Global Challenge 12. Building Global Presence 253. Lessons from the Globalization of Wal-Mart 574. Exploiting Global Presence 795. Cultivating a Global Mindset 1156. Building a Global Knowledge Machine 1537. Dynamics of Global Business Teams 1898. Globalizing the Young Venture 2179. Leveraging China and India for Global Dominance 237Notes 267The Authors 279Index 281