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The Silent Salesmen
Guaranteed Strategies to Increase Sales and Profits Using Promotional Products
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Artikel-Nr:
9780470270356
Veröffentl:
2008
Seiten:
298
Autor:
Mitch Carson
Gewicht:
500 g
Format:
233x186x35 mm
Sprache:
Englisch
Beschreibung:
Mitch Carson is an award-winning direct marketer, consultant, author, and columnist. He operates Impact Products and runs the Black Belt Direct Marketing program. Carson's product ideas and techniques have earned him numerous spots on QVC and Home Shopping Network, along with features on Fox News and Reuters worldwide. Impact Products has developed programs for such clients as Apex Fitness Group, National Academy of Sports Medicine, General Services Administration (GSA), and a variety of restaurants, retail operations, and professional practices. For more information, please visit MitchCarson.com.
Praise for The Silent Salesmen
"More sales. More customers. More profits. That's what our 700+ consultants help their clients achieve. How do they do it? It's simple. They rely heavily on Mitch Carson's The Silent Salesmen. The result is more than $3 billion in additional sales and profits. We use these strategies every day on every type of business you can name. They work for us and they can work for you too."
--MARTIN HOWEY, CEO, TopLine Business Solutions
"The content will easily triple your marketing's results. Buy it now."
--STEVE CLAUSON, CEO, Assault Marketing
"I have used Mitch Carson's The Silent Salesmen strategies for more than 200 of my clients. The ideas and techniques have worked better than any other combination to date."
--LYNN SARKANY, CEO, Marketfinders
"If you are looking to shake up your world and expose yourself, then look no further than The Silent Salesmen. You will profit and enjoy your life."
--JOEL BAUER, coauthor of How to Persuade People Who Don't Want to Be Persuaded and Gravitational Marketing
"Mitch Carson is a man you want in your Rolodex. He can get your mail opened and acted on."
--Jimmy Vee and Travis Miller, coauthors of Gravitational Marketing
"Mitch Carson is the guy you need. When you energize, you get recognized."
--Mark Victor Hansen, coauthor of Chicken Soup for the Soul
"More sales. More customers. More profits. That's what our 700+ consultants help their clients achieve. How do they do it? It's simple. They rely heavily on Mitch Carson's The Silent Salesmen. The result is more than $3 billion in additional sales and profits. We use these strategies every day on every type of business you can name. They work for us and they can work for you too."
--MARTIN HOWEY, CEO, TopLine Business Solutions
"The content will easily triple your marketing's results. Buy it now."
--STEVE CLAUSON, CEO, Assault Marketing
"I have used Mitch Carson's The Silent Salesmen strategies for more than 200 of my clients. The ideas and techniques have worked better than any other combination to date."
--LYNN SARKANY, CEO, Marketfinders
"If you are looking to shake up your world and expose yourself, then look no further than The Silent Salesmen. You will profit and enjoy your life."
--JOEL BAUER, coauthor of How to Persuade People Who Don't Want to Be Persuaded and Gravitational Marketing
"Mitch Carson is a man you want in your Rolodex. He can get your mail opened and acted on."
--Jimmy Vee and Travis Miller, coauthors of Gravitational Marketing
"Mitch Carson is the guy you need. When you energize, you get recognized."
--Mark Victor Hansen, coauthor of Chicken Soup for the Soul
How to create a successful promotional product campaign for any business According to award winning direct marketer Mitch Carson, business owners and marketers should understand the value of using promotional items for business growth, and how to create successful promotional product campaigns.
Foreword by Matt Furey.
Preface.
Making Promotional Products Work for You.
Benefits of Promotional Product Marketing.
Ready to Get Started?
Acknowledgments.
CHAPTER 1 The Potency of Promotional Products.
Your Customers Need You.
Psychology of Promotion.
Sales Promotion.
Public Relations.
Human Resources.
CHAPTER 2 Your Marketing Plan.
Current Situation.
Measurable Objectives.
Marketing Strategy.
Action Plan and Budget.
CHAPTER 3 Advertising.
Advertising Basics.
Sequential Mailings.
Direct Mail.
E-Mail Marketing.
Advertising.
Web Site Marketing.
CHAPTER 4 Trade Show Marketing.
Maximizing Trade Shows with Promotional Products.
Phases of Trade Show Marketing.
Before the Show.
At the Show.
After the Show.
CHAPTER 5 Sales Promotion.
Setting Objectives.
Duration.
Selecting Strategies.
Developing Tactics to Meet Objectives.
Putting the Promotion into Action.
Developing Goodwill.
Increasing Response Rates and Expenditure.
Types of Sales Promotions.
Reward the Promoters of the Promotion.
CHAPTER 6 Public Relations.
Promotional Products and Public Relations.
Public Relations Programs.
Sample Press Releases.
CHAPTER 7 Human Resources.
Psychology of Motivation.
Training.
Motivation and Morale.
CHAPTER 8 Tap into the Power.
CHAPTER 9 Silent Salesmen Workbook.
The New Reality.
Business Profile.
Focus on the Future.
Seven Emotional Appeals That Stimulate Action.
Identify Your Target Market.
Identify and Analyze Your Competition.
Entice Your Prospects to Contact You.
Identifying Your Unique Comparative Advantage.
Effective Marketing.
Getting More New Customers.
CHAPTER 10 Million-Dollar Case Studies.
Trash Can Mailer.
Newsletter Article Promotion.
X-Ray Mailer.
Sweet Mailer Program.
Sample Carpet Cleaning Promotion.
Sample Dentist Program.
Sample Realtor Program.
Sample Insurance Sequential Mailers.
Holiday Promotions.
Gemstone Promotions.
Anniversary Promotions.
Success Stories.
Glossary of Useful Terms.
Resource Guide.
Charities.
Demographic Data.
Direct Mail.
Industry Information.
Public Relations.
Trade Show Exhibits.
Special Offer.
Index.
Preface.
Making Promotional Products Work for You.
Benefits of Promotional Product Marketing.
Ready to Get Started?
Acknowledgments.
CHAPTER 1 The Potency of Promotional Products.
Your Customers Need You.
Psychology of Promotion.
Sales Promotion.
Public Relations.
Human Resources.
CHAPTER 2 Your Marketing Plan.
Current Situation.
Measurable Objectives.
Marketing Strategy.
Action Plan and Budget.
CHAPTER 3 Advertising.
Advertising Basics.
Sequential Mailings.
Direct Mail.
E-Mail Marketing.
Advertising.
Web Site Marketing.
CHAPTER 4 Trade Show Marketing.
Maximizing Trade Shows with Promotional Products.
Phases of Trade Show Marketing.
Before the Show.
At the Show.
After the Show.
CHAPTER 5 Sales Promotion.
Setting Objectives.
Duration.
Selecting Strategies.
Developing Tactics to Meet Objectives.
Putting the Promotion into Action.
Developing Goodwill.
Increasing Response Rates and Expenditure.
Types of Sales Promotions.
Reward the Promoters of the Promotion.
CHAPTER 6 Public Relations.
Promotional Products and Public Relations.
Public Relations Programs.
Sample Press Releases.
CHAPTER 7 Human Resources.
Psychology of Motivation.
Training.
Motivation and Morale.
CHAPTER 8 Tap into the Power.
CHAPTER 9 Silent Salesmen Workbook.
The New Reality.
Business Profile.
Focus on the Future.
Seven Emotional Appeals That Stimulate Action.
Identify Your Target Market.
Identify and Analyze Your Competition.
Entice Your Prospects to Contact You.
Identifying Your Unique Comparative Advantage.
Effective Marketing.
Getting More New Customers.
CHAPTER 10 Million-Dollar Case Studies.
Trash Can Mailer.
Newsletter Article Promotion.
X-Ray Mailer.
Sweet Mailer Program.
Sample Carpet Cleaning Promotion.
Sample Dentist Program.
Sample Realtor Program.
Sample Insurance Sequential Mailers.
Holiday Promotions.
Gemstone Promotions.
Anniversary Promotions.
Success Stories.
Glossary of Useful Terms.
Resource Guide.
Charities.
Demographic Data.
Direct Mail.
Industry Information.
Public Relations.
Trade Show Exhibits.
Special Offer.
Index.
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