New Product Development For Dummies

The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include: Developing a winning NPD strategy Generating bold new ideas for products and services Understanding what your customers really want Keeping projects on track, on budget, and on-time Building effective cross-functional teams Planning and executing a blockbuster launch Collaborating with global partners Maximizing your chances for success No matter what size or type of business you re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.

The global consumer product market is exploding. In 2006 alone150,000 new products were brought to market. Now for the bad news:of those, fewer than 5% were hits, and fewer than 15% will evenexist five years from now.Written for small business owners and entrepreneurs looking foran inside track on new product development, New ProductDevelopment for Dummies offers you a unique opportunity tolearn from two consummate insiders the secrets of successfullydeveloping, marketing and making a bundle from a new product orservice. You learn proven techniques for sizing up market potentialand divining customer needs. You get tested-in-the-trenchesstrategies for launching a new product or service. And you get afrank, in-depth appraisal of the most challenging issues facing newproduct developers today, including the need to collaborate withglobal partners, optimizing technology development for a21st century marketplace, getting start-up capital in anincreasingly competitive environment, and much more. Key topicscovered include:* Developing a winning NPD strategy* Generating bold new ideas for products and services* Understanding what your customers really want* Keeping projects on track, on budget, and on-time* Building effective cross-functional teams* Planning and executing a blockbuster launch* Collaborating with global partners* Maximizing your chances for successNo matter what size or type of business you're in, thisbook provides you with an unbeatable competitive advantage in thebooming global marketplace for new products and services.

Foreword xxiIntroduction 1Part I: The Basics of New Product Development 9Chapter 1: It Takes a Company 11Chapter 2: What Are You Developing, and Why? 23Chapter 3: Defining Your Product Strategy 37Part II: Charting the Ocean of Opportunity for New Products 59Chapter 4: What Do Your Customers Really Want? 61Chapter 5: Turning Your Company into an Idea Factory 89Chapter 6: Picking Winners and Losing Losers 115Chapter 7: Making the Most of Technology 127Chapter 8: Focusing Your NPD Efforts 147Part III: Navigating the River of Product Development 165Chapter 9: One Foot in Front of the Other: The Product Development Process 167Chapter 10: Organizing the NPD Troops 191Chapter 11: Managing Your Corporation's NPD Resources 211Chapter 12: Using Reviews to Keep Projects on Track 233Chapter 13: Launching Products for Market Success 253Part IV: New Challenges in Product Development 271Chapter 14: Developing Products in the Digital Age 273Chapter 15: Product Development Goes Global 287Chapter 16: Choose Your Partner! Partners in Product Development 303Part V: The Part of Tens 317Chapter 17: Ten Ideas on Ways to Test Your New Products 319Chapter 18: Ten (Or More) Ways to Track Your Innovation Efforts 329Appendix: Business Case Outline 339Index 341