The ICCA Handbook on Corporate Social Responsibility

The world's leading companies have realized that success in the long term requires them not only to make an economic profit, but also to contribute to the societies in which they operate. As a result Corporate Social Responsibility (CSR) has moved to the top of the business agenda. Yet questions remain. Sceptics ask whether, provided an organization's activities conform to legislation, there is a business case for going beyond this. This unique Handbook from the Institute for Corporate Culture Affairs (ICCA) offers an invaluable combination of lessons learned and best practice for the future. It explores the general concept of CSR, investigates approaches to implementation and provides first-hand insights from well-known CEOs, academics and organizations. Above all it stresses the fact that CSR must spring from a corporate culture, implying values and norms which in themselves endorse sustainable ways of doing business. Without this shift of emphasis from shareholder returns to sustainable value, CSR can never be more than a diversion. Featuring contributions from Ben Verwaayen (CEO, BT Group), Fujio Mitarai (President and CEO, Canon), Sir Geoffrey Chandler (Founder, Amnesty International Business Group) and Yoshio Shirai (Managing Director, Toyota), as well as experiences from inside leading organizations like Volkswagen, Credit Suisse, The Body Shop and the UK Government, The ICCA Handbook of Corporate Social Responsibility showcases CEOs and companies that have seized the opportunities offered by CSR. It is intended to stimulate further exchange and development in the field. For now, it captures the state of the CSR art. The Board of Editors who have worked on this book include Katja B hmer, Aron Ghebremariam, Judith Hennigfeld, Sandra S. Huble, Dirk Matten, Manfred Pohl, Nick Tolhurst & Wayne Visser

The world's leading companies have realized that success in thelong term requires them not only to make an economic profit, butalso to contribute to the societies in which they operate. As aresult Corporate Social Responsibility (CSR) has moved to the topof the business agenda. Yet questions remain. Sceptics ask whetherprovided an organization's activities conform to legislation, thereis a business case for going beyond this.This unique Handbook from the Institute for Corporate CultureAffairs (ICCA) offers an invaluable combination of lessons learnedand best practice for the future. It explores the general conceptof CSR, investigates approaches to implementation and providesfirst-hand insights from well-known CEOs, academics andorganizations. Above all it stresses the fact that CSR must springfrom a corporate culture, implying values and norms which inthemselves endorse sustainable ways of doing business. Without thisshift of emphasis from shareholder returns to sustainable valueCSR can never be more than a diversion.Featuring contributions from Ben Verwaayen (CEO, BT Group), FujioMitarai (President and CEO, Canon), Sir Geoffrey Chandler (FounderAmnesty International Business Group) and Yoshio Shirai (ManagingDirector, Toyota), as well as experiences from inside leadingorganizations like Volkswagen, Credit Suisse, The Body Shop and theUK Government, The ICCA Handbook of Corporate Social Responsibilityshowcases CEOs and companies that have seized the opportunitiesoffered by CSR. It is intended to stimulate further exchange anddevelopment in the field. For now, it captures the state of the CSRart.The Board of Editors who have worked on this book include KatjaBöhmer, Aron Ghebremariam, Judith Hennigfeld, Sandra S. HubleDirk Matten, Manfred Pohl, Nick Tolhurst & Wayne Visser

List of Contributors.Foreword (Judith Hennigfeld, Manfred Pohl and NickTolhurst).Acknowledgements.PART I: INTRODUCTION AND BACKGROUND TO CSR.1. Why Do Companies Engage in Corporate Social Responsibility?Background, Reasons and Basic Concepts (Dirk Matten).2. Corporate Culture and CSR - How They Interrelate andConsequences for Successful Implementation (ManfredPohl).3. CSR - The Way Ahead or a Cul de Sac? (SirGeoffrey Chandler).4. Why all Companies should Address Human Rights - and howthe Business & Human Rights Resource Centre can help(Christopher Avery, Annabel Short and Gregory TzeutschlerRegaignon).5. The British CSR Strategy: How a Government Supports the GoodWork (Margaret Hodge).PART II: SHARING GOOD PRACTICES AND LESSONS LEARNED.6. Transnational Corporations and the Global Mindset (WaltherCh. Zimmerli and Markus Holzinger).7. Corporate Social Responsibility: Past and Present Practice atNational Bank of Greece (Takis Arapoglou).8. The Reinhard Mohn Fellowship: Not-For-Profit and BusinessLearning from Each Other (Liz Mohn).9. CSR Implementation - How the Bertelsmann FoundationSupports the Implementation of Corporate Responsibility inCompanies (Birgit Riess).10. Social Responsibility - a Sustainable Strategy forBusiness Success or Making a Profit with Non-profit (PeterWalter).11. The Body Shop: Living the Dream (Jan Oosterwijk).12. Translating Corporate Social Responsibility Policy intoPractice in BT (Ben Verwaayen).13. The Business of Empowering Women: Innovative Strategies forPromoting Social Change (Barbara Krumsiek and M. CharitoKruvant).14. Corporate Philosophy - Seeking Harmony between PeopleSociety and the Global Environment and Creating a ProsperousSociety through Making Automobiles (Yoshio Shirai).15. The Kyosei Philosophy and CSR (FujioMitarai).16. A Decade of Environmental and Sustainability Reporting atCredit Suisse Group (H.-U. Doerig).17. Microfinance as Profitable Good Practice (Rolf-E.Breuer).18. Business Ethics as a Management Instrument - VisionValues and Code of Conduct at Henkel (Ulrich Lehner).19. A Company's Social Side (Markus Holzinger, KlausRichter and Dirko Thomsen).20. In the Driver's Seat: Implementing SustainableManagement Around the Globe (Katja Suhr and Andreas vonSchumann).21. What Gets Measured Gets Done (Anita Roper).PART III: RANKING AND AUDITING.22. The 'Good Company Ranking' of the ManagerMagazin (Arno Balzer and MichaelKr¨oher).23. The Caux Round Table: Taking CSR from Aspiration to Action(Stephen B. Young and Frank Straub).Index.