Bücher online kaufen
Wine and Identity
-0 %
Branding, Heritage, Terroir
Besorgungstitel - wird vorgemerkt | Lieferzeit: Besorgungstitel - Lieferbar innerhalb von 10 Werktagen I
Artikel-Nr:
9780415814195
Veröffentl:
2014
Erscheinungsdatum:
09.01.2014
Seiten:
256
Autor:
Matt Harvey
Gewicht:
522 g
Format:
234x157x23 mm
Sprache:
Englisch
Beschreibung:
Matt Harvey is a Senior Lecturer in Law at Victoria University, Australia. His research interests are in constitutional law, particularly in Australia and the European Union, and its application in areas such as wine and sport regulation.
In an increasingly competitive global market winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims they are starting to link wine marketing with identity, distinguishing wine products from their competitors by focusing on cultural and geographical attributes.
Part 1: Branding Part 2: Heritage Part 3: Terroir