Gender and Public Relations

Christine Daymon is Associate Professor of Communication Management at Murdoch University, Australia. She is co-author of the successful Routledge book Qualitative Research Methods in Public Relations and Marketing Communications, now in its second edition.

Gender is a relatively undefined area of thinking in the public relations field and there have been few serious studies of gender and public relations. Positioned within the critical public relations stream, this book aims to fill a significant gap in the literature and provide readers with the means to understand the social construction of public relations by closely examining its gendered nature.

Foreword Introduction. Gender and Public Relations: Making Meaning, Challenging Assumptions 1. Surface Effects: Public Relations and the Politics of Gender 2. Caring about Public Relations and the Gendered Cultural Intermediary Role 3. Interrogating Inequalities Perpetuated in a Feminized Field: Using Critical Race Theory and the Intersectionality Lens to Render Visible that which should not be Disaggregated 4. Gendered Performance and Identity Work in PR Consulting Relationships: A UK Perspective 5. Mothers, Bodies and Breasts: Organizing Strategies and Tactics in Women's Activism 6. Celebrity, Gender and Reputation Management at the BBC 7. Campaigning for 'Women, Peace and Security': Transnational Advocacy Networks at the United Nations Security Council 8. Gender, Culture and Power: Competing Discourses on the Philippine Reproductive Health Bill 9. 'I want to Voice out my Opinion': Bringing Migrant Women from beyond the Margins into Union Work 10. 'Mammography at Age 40-49 Saves Lives, Just not enough of Them': Gendered Political Intersections in Communicating Breast Cancer Screening Policy to Publics 11. Ex-Journos and Promo Girls: Feminization and Professionalization in the Australian Public Relations Industry