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The Routledge Dictionary of Business Management
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Artikel-Nr:
9780415328197
Veröffentl:
2004
Erscheinungsdatum:
27.05.2004
Seiten:
176
Autor:
David A Statt
Gewicht:
200 g
Format:
219x139x14 mm
Sprache:
Englisch
Beschreibung:
Dr David A. Statt was formerly Academic Director of Edinburgh Business School. He has worked as a manager, a consultant, a trainer and an academic in Britain, Canada and the United States.
A fully comprehensive resource for those wanting to know about the world of business management. Students and working professionals alike can enjoy quick and accessible definitions and the extensive cross-referencing system allows readers broader access to subject areas. This dictionary covers all the topics, issues and terms in the field, including: business economics, consumer behaviour, corporate strategy, financial management, human resource management, information technology, management accounting, marketing and organizational behaviour and work psychology.
The Routledge Dictionary of Business Management provides clear and succinct definitions of the various terms and new buzzwords most frequently encountered in this rapidly developing field.
Introduction, 'ABB' to 'Zone of indifference'.