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Marketing in Publishing
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Artikel-Nr:
9780415151344
Veröffentl:
1997
Erscheinungsdatum:
26.06.1997
Seiten:
176
Autor:
Robin Birn
Gewicht:
281 g
Format:
232x154x14 mm
Sprache:
Englisch
Beschreibung:
Patrick Forsyth's career in publishing has spanned editorial, sales, and marketing. Now a consultant, he runs Touchstone Training and Consultancy, specialising in marketing, sales and management communication skills. He is author of a number of successful business books including Marketing Successful Presentations and 101 Ways to Increase Sales.
"Marketing in Publishing" offers a wealth of practical information on creative strategies to increase book sales in a competitive and ever-changing marketplace. It gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on making an effective sales call. With a valuable discussion of how to use market research intelligently and a chapter on electronic publishing, "Marketing in Publishing" is an essential resource for marketing professionals.
Preface 1 Marketing in context 2 Setting a course Appendix to Chapter 2: Case study 3 Action to promote sales 4 The personal touch 5 Managing distribution 6 Chips and change