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Machine, Platform, Crowd
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Artikel-Nr:
9780393356069
Veröffentl:
2018
Erscheinungsdatum:
12.10.2018
Seiten:
402
Autor:
Andrew Mcafee
Gewicht:
327 g
Format:
208x141x27 mm
Sprache:
Englisch
Beschreibung:
Erik Brynjolfsson is a professor at the MIT Sloan School of Management and one of the most cited scholars in information systems and economics. Andrew McAfee served on the faculty of the Harvard Business School before coming to MIT. They are the co-founders of the MIT Initiative on the Digital Economy and the authors of two books, Race Against the Machine and The Second Machine Age (ISBN 978 0 393 35064 7).
Machine, Platform, Crowd explains how digital technologies are changing the ways that companies organise themselves, perform, improve and compete. Digital disruptions stem from three main sources: the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, technological progress is shifting the balance by stressing the second element of the pair. A machine recently beat the world's best mind at Go. Platforms built by Apple and Google outcompete excellent products by Nokia and Motorola. When the open innovation of the crowd goes head to head with corporate research and development labs, which make up the core, they often win.
A user's guide to the digital economy from the authors of The Second Machine Age (ISBN 978 0 393 35064 7).