Beschreibung:
Sims Wyeth is the president of Sims Wyeth & Co., an executive development firm devoted to the art and science of influence and persuasion. He lives in New Jersey with his wife, the author Sharon Dennis Wyeth.
Among the many pieces of expert advice in The Essentials of Persuasive Public Speaking is this nugget: "To capture attention, define a problem that keeps listeners up at night." Wyeth may as well be talking about the book itself-for nothing keeps us up at night like the prospect of giving a speech in the morning.