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Brain Bugs
How the Brain's Flaws Shape Our Lives
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Artikel-Nr:
9780393342222
Veröffentl:
2012
Erscheinungsdatum:
01.08.2012
Seiten:
322
Autor:
Dean Buonomano
Gewicht:
259 g
Format:
219x141x25 mm
Sprache:
Englisch
Beschreibung:
Dean Buonomano is a professor of neurobiology and psychology at UCLA and a leading theorist on the neuroscience of time. His previous book, Brain Bugs: How the Brain's Flaws Shape Our Lives, was a Wall Street Journal bestseller.
The human brain may be the best piece of technology ever created, but it's far from perfect. Drawing on colorful examples and surprising research, neuroscientist Dean Buonomano exposes the blind spots and weaknesses that beset our brains and lead us to make misguided personal, professional, and financial decisions. Whether explaining why we are susceptible to advertisements or demonstrating how false memories are formed, Brain Bugs not only explains the brain's inherent flaws but also gives us the tools to counteract them.
A neuroscientist examines the imperfections in the human brain and highlights the causes, consequences and evolutionary purpose of these "bugs" and discusses how they function and malfunction in today's digital, predator-free, information-saturated world. Reprint.