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Hello, My Name Is Awesome
How to Create Brand Names That Stick [16 Pt Large Print Edition]
Paperback
Print on Demand | Lieferzeit: Print on Demand - Lieferbar innerhalb von 3-5 Werktagen I
Artikel-Nr:
9780369380937
Veröffentl:
2014
Einband:
Paperback
Erscheinungsdatum:
15.09.2014
Seiten:
188
Autor:
Alexandra Watkins
Gewicht:
330 g
Format:
234x156x12 mm
Sprache:
Englisch
Beschreibung:
Alexandra Watkins is the founder of Eat My Words, a nationally recognized naming firm featured multiple times in the Wall Street Journal and Inc. Her clients include Disney, Microsoft, Wrigley, Turner networks, and Fujitsu.
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz - worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test - two acronyms for what makes or breaks a name. She also provides up - to - date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples - the good, the bad, and the ''so bad she gave them an award.'' Alexandra Watkins is not afraid to name names.Â