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The Rise of Transtexts
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Challenges and Opportunities
Besorgungstitel - wird vorgemerkt | Lieferzeit: Besorgungstitel - Lieferbar innerhalb von 10 Werktagen I
Artikel-Nr:
9780367874407
Veröffentl:
2019
Erscheinungsdatum:
10.12.2019
Seiten:
248
Autor:
Benjamin W L Derhy Kurtz
Gewicht:
358 g
Format:
229x152x14 mm
Sprache:
Englisch
Beschreibung:
Benjamin W.L. Derhy Kurtz teaches at Sorbonne Nouvelle, Sciences Po (IEP) and Ecole Polytechnique, as well as at various communication and business schools. He created undergraduates/postgraduates courses, including on Transmedia, and holds experience in marketing and in institutional/promotional/political communication. His PhD, at the University of East Anglia, explored 'success' in the TV industry. Derhy.TV
This volume builds on previous notions of transmedia practices to develop the concept of transtexts, in order to account for both the industrial and user-generated contributions to the cross-media expansion of a story universe.